Latch Viewing Management

Overview

Applicants choose from shared viewing slots, with availability syncing to a calendar in real time. Latch then supports reminders, post-viewing feedback, and outcome tracking in the same workflow. That makes it a focused tool for reducing scheduling friction and keeping follow-up visible, rather than a broad property-management system.

Teams can assign viewings to staff or external agents and log applicant communications. Reporting shows booked, attended, and applied rates per property, alongside pipeline activity across properties. These measures can help teams see where interest is progressing, though the practical value depends on whether the plan’s reporting allowance and user cap fit the operation.

Key features

Booking and follow-up

Shared slot selection with real-time calendar availability can cut down on appointment coordination. Google and Outlook are supported for availability sync. Automated reminders are described for 24 hours and two hours before a viewing, with confirmations by email and SMS—a useful combination for teams trying to limit missed appointments.

Feedback, outcomes, and reporting

Structured feedback and outcome labels cover attended, no-show, applied, and declined. Property-level rates and cross-property pipeline activity give teams more than a diary of appointments: they can track what happened after each viewing. Basic users are limited to five standard reports per month, while Pro includes more than 100 and Enterprise has unlimited reports.

Coordination and safeguards

Assignments to team members or external agents, plus a logged applicant communication timeline, support shared responsibility for follow-up. Latch says viewing data is encrypted at rest and in transit, with role-based access, consent-aware communication history, and an audit trail. Advanced AI agent Matt is not included on Basic; it is included on Pro and Enterprise.

Pricing

Basic is free forever, at 0.00 USD per free. It allows three leases, 20 documents, five standard reports per month, and one user, with no access to Matt. That is a sensible starting point for a solo landlord with a small portfolio, but the single-user cap rules it out for even a small team, and the lease and document limits leave little room to grow.

Pro costs £20 per month and includes eight leases, with each extra lease costing £1. It raises the document allowance to 1,000, supports up to two users, and includes 100+ standard reports per month and Matt. This is the most plausible fit for a small letting team that needs room beyond Basic, though the two-user ceiling and per-lease charge can make expansion less predictable.

Enterprise costs £40 per month, includes 50 leases, charges £1 per extra lease, and allows unlimited documents and reports for up to five users. It suits larger teams that need broader reporting and document capacity, but five users may still be restrictive for a growing operation.

Commercial has custom pricing, custom lease allocation, up to 50 users, and multi-entity portfolios. It is the plan for larger, multi-entity businesses that need more users; the price will depend on the client arrangement. A 30-day trial is offered. Bank reconciliation is coming soon on Pro, Enterprise, and Commercial, so it should not be treated as a current capability.

Platforms

Latch is available on the web. Its App Store and Google Play offerings are coming soon, so teams that need a mobile app now should choose a different option. Support is available 24/7.

Who it's for

Latch is best suited to landlords and letting teams that want to coordinate viewing slots, reduce no-shows, and follow applicant outcomes across properties. Basic can serve a solo landlord testing a small workflow; Pro and Enterprise are more relevant when multiple people need access and reporting volume rises. It is a weaker fit for teams that depend on mobile apps or need more users than their plan allows.

Pros and cons

Pros

• Shared booking with real-time calendar sync and timed reminders helps reduce appointment coordination and missed-viewing risk.
• Feedback, outcome tracking, and property-level reporting connect viewings to follow-up rather than stopping at scheduling.
• Pro starts at £20 per month and includes 1,000 documents, 100+ reports, and two users, giving small teams a defined step up from the free tier.
• Role-based access, encryption, consent-aware communication history, and an audit trail address important handling concerns for applicant data.

Cons

• Basic is capped at one user, three leases, 20 documents, and five standard reports monthly, so it is a narrow free option for teams.
• Pro and Enterprise charge £1 per extra lease, and their user limits are two and five respectively.
• Mobile apps are coming soon, limiting use for teams that need native mobile access today.
• Commercial has custom pricing, so larger operators cannot compare its cost from a fixed monthly rate.

Alternatives

Rental Property Showing Software is the broader category directory for comparing options.

• SmartRent Smart Access may fit buyers seeking access control with a project-specific quote and custom itemized proposal.
• EliseAI AI-Guided Tours is another paid web option.
• iApartments Self-Guided Tours is a paid option for Android, iOS, and web where mobile platforms matter.
• Frontdesk Self-Guided Tours offers a free trial and Android, iOS, API, and web access; its Business-in-a-Box plan is $99.00 USD per month, with stated voice, chatbot, and SMS allowances.
• Rently Smart Leasing is a paid Android, iOS, API, and web option, with Basic Leasing at $28.00 USD per month per listing credit.
• LetHub is a paid API and web option without a free plan or trial; its AI Voice Agent add-on is $49.00 USD per month on a pay-as-you-go basis.
• ShowingHero is a paid web option priced per unit or listing, with minimums of 300 units or 25 active listings respectively.

Verdict

Choose Latch if you are a landlord or letting team that wants booking, reminders, feedback, and property-level outcomes connected in one web workflow. Its free tier makes a small solo setup easy to start, while paid plans add capacity and team access. Look elsewhere if mobile apps are essential, or if your team or portfolio exceeds the paid plans’ user and lease allowances.