Journey Insight by Alterian

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Score6.8

Rank#4 of 33

From$249/mo

Free planYes

Runs onWeb

Summary

Journey Insight by Alterian analyzes anonymized customer journey data drawn from browsing activity across the open web. It maps activity before, during, and after visits, including search, comparison, referrals, and competitor activity. Reports cover web traffic, market categories, loyalty and crossover, market concentration, market focus and reach, journey analysis, and campaign research, with availability depending on plan. Insight Copilot offers conversational AI analysis, subject to daily usage limits that vary by plan. The web-based service has an ongoing free plan with no expiry and no credit card requirement; Alterian says it needs no setup, integrations, or IT support. Paid access starts at $249 per month, and there is no time-limited free trial. Users can export visualizations, supporting data, and AI answers as images or text. Its MCP connector links market and competitor intelligence to compatible tools, but it is read-only and cannot access raw panel-level data, create custom visualizations, or take actions within Journey Insight. Alterian is headquartered in Denver, Colorado.

Who it is for

Journey Insight suits mid-market and enterprise teams seeking customer, competitor, and market insights. Its reports and journey views can help teams examine activity around visits.

What is good

Shows pre-visit, in-session, and post-visit journeys.
Ongoing free plan requires no credit card.
Exports visualizations, data, and AI answers.
Connects intelligence to MCP-compatible tools.

What to know first

No time-limited free trial is available.
MCP connector is read-only.
Daily Copilot usage limits vary by plan.
Report availability varies by plan.

Verdict

Journey Insight focuses on customer journeys and market activity, with reports, conversational AI, and export options. The free plan provides ongoing access, while deeper features and usage limits depend on the chosen plan.

Journey Insight by Alterian plans and pricing

All plans

Free Plan Free Free forever 1 user · limited daily Insight Copilot questions · top-level insights · listed market reports alterian.com · 29 Sept 2026

Professional Plan $249/mo Paid monthly; cancel anytime 1 user · standard daily Insight Copilot limit · deeper insights · Journey Analysis · Campaign Research alterian.com · 29 Sept 2026

Premium Plan $2,500/mo Annual commitment 2 users · extensive daily Insight Copilot limit · in-depth data for a specific market · custom market creation · Customer Lifecycle and Customer Behavior alterian.com · 29 Sept 2026

Enterprise Plan Not published Annual commitment Custom daily AI limit · multiple markets · new market creation · custom reports · tailored Customer Lifecycle insights alterian.com · 29 Sept 2026

Compared on customer journey analytics software

Free plan: Yesalterian.com
Paid from: $249/moalterian.com
Channel coverage: omnichannelalterian.com
Journey mapping: Yesalterian.com
Identity resolution: Yesalterian.com
Retention analysis: Yesalterian.com
Data export: Yesalterian.com

Facts

Product: Journey Insight analyzes anonymized customer journey data from millions of users and billions of browsing events across the open web.alterian.com · 29 Sept 2026
Journey coverage: It shows pre-visit, in-session, and post-visit journeys, including search, comparison, referral, and competitor activity.alterian.com · 29 Sept 2026
AI analysis: The platform includes Insight Copilot, a conversational AI assistant whose daily usage limits vary by plan.alterian.com · 29 Sept 2026
Reports: Listed reporting features include Web Traffic, Market Categories, Loyalty & Crossover, Market Concentration, Market Focus & Reach, Journey Analysis, and Campaign Research, with availability varying by plan.alterian.com · 29 Sept 2026
Integrations: Journey Insight MCP connects market and competitor intelligence to Claude, ChatGPT, and other MCP-compatible tools, subject to account plan limits.alterian.com · 29 Sept 2026
MCP limits: The MCP connector is read-only and cannot access raw panel-level data, generate custom visualizations, or take actions inside Journey Insight.alterian.com · 29 Sept 2026
Data privacy: Alterian says its behavioral panels are opted-in and anonymized, and that it is 100% GDPR/CCPA compliant.alterian.com · 29 Sept 2026
Security: Alterian states that it is ISO 27001 certified and describes an independent third-party audit of its security practices.alterian.com · 29 Sept 2026
Free access: The free plan is ongoing, has no expiry, and does not require a credit card; paid features do not have a time-limited free trial.alterian.com · 29 Sept 2026
Exports: Users can download visualizations, supporting data, and AI answers as images and text.alterian.com · 29 Sept 2026
Support: The pricing page lists email support for Professional and priority support for Premium; Premium and Enterprise include a Customer Success Manager and expert consulting.alterian.com · 29 Sept 2026
Audience: Alterian describes Journey Insight as built for mid-market and enterprise teams seeking customer, competitor, and market insights.alterian.com · 29 Sept 2026
Setup: Alterian says the free plan requires no setup, integrations, or IT support.alterian.com · 29 Sept 2026