The InsightLab homepage
Score7.0
Rank#3 of 33
From$15/mo
Free planYes
Free trialYes
Runs onWeb

Summary

InsightLab analyzes qualitative data from conversations and surveys to help teams find insights. Its digital research agents conduct interviews with follow-up questions, while users can analyze surveys, user interviews, customer touchpoints, sales calls, and audio or video recordings. Users can upload recordings and transcripts, ask questions about a dataset, and receive references and clips from the original material. InsightLab can generate themes, support custom coding, and let teams edit and export theme boards. Its surveys can speak and analyze 70 languages through text or voice. Insight Pipelines import Intercom and Zendesk tickets, Reddit, surveys, and CSV files. They organize feedback by topic rather than keyword, support custom buckets, and can send recurring reports by email or Slack. InsightLab says customer data belongs to the customer, is not sold or used to train AI models, and is stored on SOC2- and ISO 27001-certified servers. The web service lists a free plan at 0.00 USD per month, including 100 tickets monthly and scheduled email and Slack reporting. The Basic plan costs 15.00 USD per month, billed monthly, and the Business plan costs 49.00 USD per month, billed monthly. A 3-day trial is noted.

Who it is for

InsightLab suits product managers, researchers, insight teams, startups, and agencies working with qualitative research. It may fit teams that need to examine feedback from interviews, surveys, calls, and recordings.

What is good

  • Analyzes audio, video, transcripts, and survey responses.
  • AI interviews include follow-up questions.
  • Survey work supports 70 languages by text or voice.
  • Pipelines can send recurring email or Slack reports.
  • Free plan includes 100 tickets per month.

What to know first

  • Basic plan costs 15.00 USD per month.
  • Business plan costs 49.00 USD per month.
  • The listed trial lasts 3 days.
  • Moderated interviews are not supported.

Verdict

InsightLab brings qualitative sources, AI interviews, thematic analysis, and recurring reports into a web platform. Consider the plan limits and three-day trial when deciding whether it suits your research workload.

InsightLab plans and pricing

All plans
Free Free per month 100 tickets/month · Intercom, Zendesk and CSV import · basic charts and reports · scheduled Email and Slack reporting getinsightlab.com · 1 Oct 2026
Basic plan $15/mo per month (for individuals) 1000 lines of open ended survey responses · 25 hours of audio/month · 300 AI-Powered Interviews/month · focus groups up to 10 people getinsightlab.com · 1 Oct 2026
Basic plan $15/mo per month 1000 tickets/month · Intercom, Zendesk and CSV import · basic charts and reports · automated Email and Slack reporting · Email Support getinsightlab.com · 1 Oct 2026
Business plan $49/mo per month 5000 lines of open ended survey responses · 50 hours of audio/month · 1000 AI-Powered Interviews/month · focus groups up to 10 people getinsightlab.com · 1 Oct 2026
Business plan $49/mo per month 10,000 tickets/month · Intercom, Zendesk and CSV import · advanced charts and reports · customizable Email and Slack reporting · Priority Email Support getinsightlab.com · 1 Oct 2026
Enterprise plan Not published Unlimited open-ended response analysis · unlimited AI-Powered Interviews · panel participant recruitment · multiple project workspaces getinsightlab.com · 1 Oct 2026

Compared on AI user research tools

Free plan
Nogetinsightlab.com
Paid from
$15/mogetinsightlab.com
AI synthesis
Yesgetinsightlab.com
Participant recruitment
bothgetinsightlab.com
Moderated interviews
Nogetinsightlab.com
Unmoderated studies
Yesgetinsightlab.com
Interview transcription
Yesgetinsightlab.com
Study types
evaluative research, generative research, continuous research, AI-powered interviews, surveys, focus groupsgetinsightlab.com

Facts

Product purpose
InsightLab analyzes qualitative data from conversations and surveys to help teams find insights.getinsightlab.com · 1 Oct 2026
AI interviews
The platform uses digital research agents to conduct qualitative interviews with follow-up questions.getinsightlab.com · 1 Oct 2026
Data types
Users can analyze surveys, user interviews, customer touchpoints, sales calls, audio recordings and video recordings.getinsightlab.com · 1 Oct 2026
Thematic analysis
InsightLab can auto-generate themes, let users customize coding, and allow theme boards to be edited and exported.getinsightlab.com · 1 Oct 2026
Languages
InsightLab says its surveys can speak and analyze 70 different languages through text or voice.getinsightlab.com · 1 Oct 2026
Querying
Users can upload audio, video and transcripts, ask questions about the dataset, and receive references and clips from the original data.getinsightlab.com · 1 Oct 2026
Pipeline imports
Insight Pipelines import Intercom and Zendesk tickets, Reddit, surveys and other data, with CSV import also listed on pricing.getinsightlab.com · 1 Oct 2026
Reporting integrations
Insight Pipelines can send recurring reports to email or Slack.getinsightlab.com · 1 Oct 2026
Semantic bucketing
The pipeline organizes feedback by topic rather than keyword and supports custom buckets based on examples and descriptions.getinsightlab.com · 1 Oct 2026
Security
InsightLab says customer data is securely stored on SOC2 and ISO 27001 certified servers.getinsightlab.com · 1 Oct 2026
Data ownership
InsightLab says customer data belongs to the customer and is never sold or used to train AI models.getinsightlab.com · 1 Oct 2026
Support
The plans include email support, priority email support, or personalized and priority service depending on the plan.getinsightlab.com · 1 Oct 2026
Target users
InsightLab says it is for product managers, insight teams, startups, researchers and agencies seeking consumer insights.getinsightlab.com · 1 Oct 2026
Cancel-flow installation
InsightLab says its cancel flow can be embedded in an app in less than five minutes.getinsightlab.com · 1 Oct 2026
Company mission
InsightLab's stated mission is to help people invent things that matter by enabling qualitative user research at scale.getinsightlab.com · 1 Oct 2026

Company

Headquarters
Vancouver, Canadagetinsightlab.com · 28 Sept 2026

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