Hurley

Hurley is a web service for AI-led user interviews in video, voice, or chat. It is best suited to startup and scale-up product teams that need recruiting and synthesis in one workflow. Its strongest case is a multilingual, unmoderated research process that preserves evidence behind each insight.

Overview

Hurley turns a research goal into an interview script and can begin with a user-research template. Teams can place a recruiting banner in their product, share a direct link, or invite people by email, covering both in-product recruitment and self-sourced participants. Interviews run in more than 50 languages, which makes the service practical for distributed research rather than a single-market panel.

Once responses arrive, Hurley keeps recordings, transcripts, and interview summaries together. Its AI identifies patterns and builds an insights report with participant quotes and citations. You can also ask questions about the interview data and receive answers tied to those quotes and citations, giving decision-makers a way to move from a finding back to supporting evidence.

Key features

• Three interview formats: Video, voice, and chat let researchers choose a richer spoken response, a lower-friction audio session, or text-based participation.
• Generated scripts: Starting from a goal or template reduces preparation time, while the resulting script gives an unmoderated study a defined structure.
• Recruitment tools: Product banners, direct links, and email outreach support different participant sources without requiring a separate recruitment flow.
• AI synthesis: Pattern detection, reports, quotes, and citations turn large response sets into an auditable summary rather than an opaque conclusion.
• Queryable research archive: Asking questions of interview data is useful when stakeholders need a focused answer without rereading every transcript.
• Slack connection: The Free plan lists a Slack agent, while Pro includes direct Slack support, making research updates easier to bring into an existing team channel.

Pricing

Hurley uses a freemium structure with no free trial. The Free plan costs nothing and includes 20 total credits, unlimited projects, video, voice and chat interviews, support for 50+ languages, and AI-powered insights reports. It is a sensible way to run a small study or evaluate the workflow, but the one-time credit pool is quickly restrictive for repeated recruiting or larger samples.

Pro costs €99 a month, billed €99/month, and supplies 400 monthly credits. Video responses consume 3 credits, voice responses 2, and chat responses 1, so the nominal allowance translates into materially different participant counts by format. Pro is the more realistic tier for an active product team, although video-heavy work will exhaust it faster than chat research.

Done for you costs €999 a month, billed €999/month. It raises the allowance to 2,500 monthly credits and adds an onboarding workshop plus a dedicated user researcher. This is aimed at teams buying execution and guidance as well as software; it is difficult to justify for occasional studies or teams that already have research capacity.

Platforms

Hurley runs on the web. It provides video, voice, and chat study types without a stated native desktop or mobile application.

Who it's for

Hurley fits product teams at startups and scale-ups conducting unmoderated discovery, concept, or feedback interviews across languages. It is particularly attractive when one workflow must cover script creation, participant outreach, recordings, transcription, and cited synthesis. Teams needing high volumes should model credit consumption before committing, especially for video. Hurley says it does not sell personal data to third parties; account and interview data remain until deleted. Its privacy policy also describes technical and organizational safeguards and uses Standard Contractual Clauses and/or EU–US Data Privacy Framework certification for applicable international transfers.

Pros and cons

• Pro: Video, voice, and chat in one service accommodate different participant preferences and study designs.
• Pro: Quotes and citations in reports and answers make AI-generated synthesis easier to verify.
• Pro: Recruiting banners, links, and email cover both embedded and direct outreach.
• Con: The Free plan has only 20 total credits and no trial, limiting sustained evaluation and small-team volume.
• Con: Credit costs vary by format, with video consuming three times as many credits as chat.
• Con: The highest tier is a substantial monthly commitment, even though it includes human research support.

Alternatives

For a broader directory of options, see AI User Research Tools.

• Userfeel is a better fit when you need Android, iOS, macOS, Windows, and web access, three free monthly credits, or demographic filters with your own tester.
• PlaybookUX suits teams wanting a free self-serve tier with 50 sessions annually, pay-per-use panel credits, and 24-hour chat support.
• UXArmy is preferable for a lower-cost freemium start with one full seat and 15 monthly credits, though its Free plan has no recordings or participant panel.
• InsightLab is designed for ticket-based insight work, with a free allowance of 100 tickets per month and imports from Intercom, Zendesk, and CSV.
• Maze is an alternative for teams seeking a broader product-research platform across web, iOS, Android, and API.
• Qualitati offers web-based qualitative work with 30 non-cumulative monthly credits and one seat on its Free plan.
• Whyser is worth considering for up to 10 free interviews of 25 minutes, with summaries, analysis, data chat, reports, and voice recordings.
• HeyMarvin is another freemium research option for teams comparing AI-assisted qualitative workflows.

Verdict

Choose Hurley if your product team wants multilingual, unmoderated interviews, built-in recruitment, and cited AI synthesis from a single web service. Look elsewhere if your studies are too frequent for 20 free credits, heavily video-based, or better served by a lower-cost platform with a broader device footprint.