illumin
The facts below are what the maker publishes about illumin, checked and dated. Our editors have not written about it yet.
The facts
Each one read from illumin's own pages, with the date it was checked.
What it does
- AI capabilities
- The platform advertises AI-powered recommendations, audience insights, lookalike modeling and campaign optimization.checked 14 Oct 2026
- API authentication
- API session tokens expire after 48 hours, while account passwords expire every two months.checked 14 Oct 2026
- API documentation depth
- The public guide includes curl examples, authentication, token renewal, columns, filters, grouping, sorting and report-data endpoints.checked 14 Oct 2026
- API limits
- A single API report request can cover at most 365 days, and available columns and filters depend on the authenticated user.checked 14 Oct 2026
- Audience Engagement Map
- Audience Engagement Map visualizes audience movement through campaign stages and compares paths, conditions and creatives.checked 14 Oct 2026
- Canvas workspace
- Canvas combines audiences, channels, creatives and budgets in a visual workspace for campaign planning and execution.checked 14 Oct 2026
- Corporate history
- AcuityAds Inc. was incorporated in Ontario on October 9, 2009; the holding company changed its name from AcuityAds Holdings Inc. to illumin Holdings Inc. on June 14, 2023.checked 14 Oct 2026
- Engagement signals
- Journey progression can be triggered by impressions, clicks, conversions, video views or audio listens.checked 14 Oct 2026
- First-party data
- The data product uses first-party data to create personalized connections as third-party cookies decline.checked 14 Oct 2026
- Forecasting
- Forecasting models multiple channel strategies and estimates reach and frequency before launch.checked 14 Oct 2026
- Full-funnel campaigns
- The platform connects awareness, engagement and conversion stages using campaign journey rules.checked 14 Oct 2026
- Independent rating on Capterra DSP category
- Capterra lists illumin at 5.0 out of 5 from 1 review in its demand-side-platform category.checked 14 Oct 2026
- Independent rating on G2
- 4.3 out of 5 from 155 reviews.checked 14 Oct 2026
- Independent rating on Gartner Peer Insights
- No reviews are posted; the listing identifies Canada as the head-office country.checked 14 Oct 2026
- Independent rating on Trustpilot
- TrustScore is 3.2 out of 5 from 1 review, with the only review rated 1 star.checked 14 Oct 2026
- Independent rating on TrustRadius
- illumin powered by AcuityAds is rated 10 out of 10 from 2 reviews.checked 14 Oct 2026
- Licence
- The API documentation states that illumin materials are copyrighted and all rights are reserved, indicating proprietary software rather than open source.checked 14 Oct 2026
- Limit: frequency and data quality
- A G2 reviewer reports recurring frequency saturation, 79% unknown demographic data and weaker standard engagement inventory.checked 14 Oct 2026
- Limit: interface and reliability
- G2 reviewers report unintuitive UX, difficult pixel setup, bugs and slow or non-loading reporting.checked 14 Oct 2026
The company
- Company size and founding
- LinkedIn lists illumin as a public advertising-services company founded in 2009 with 201–500 employees.checked 14 Oct 2026
- Founded
- 2009checked 4 Oct 2026
- Headquarters
- Toronto, Canadachecked 4 Oct 2026
- Legal name and headquarters
- The legal entity is illumin Holdings Inc., with its registered head office at 70 University Avenue, Suite 1200, Toronto, Ontario.checked 14 Oct 2026
Where it runs
- Independent rating on GetApp
- GetApp lists an illumin profile at 5.0 out of 5 from 1 review, although the page describes a knowledge-management product rather than advertising.checked 14 Oct 2026
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