Nexxen DSP
Nexxen DSP is a paid platform for advertising across connected TV, online video, display, linear television, mobile, web and other digital channels.
What Nexxen DSP is
Nexxen DSP is a paid platform for advertising across connected TV, online video, display, linear television, mobile, web and other digital channels. It offers access to multiple inventory sources and supports both buying models. Targeting options include first-party, proprietary and third-party audience data, as well as demographic, location, contextual and content-level targeting. It also lists TV viewership data, interest and browsing-behavior segments, and cross-device identity. Attribution reporting is available, and supported regions are global. Nexxen DSP was founded in 2007 and is headquartered in Tel Aviv, Israel. Pricing is available on request, so the listed facts do not give a plan price. Its channel coverage and targeting options are useful details to consider when assessing whether it fits an advertising operation’s needs.
Good
- Covers connected TV, video, display and linear TV
- Supports multiple inventory sources
- Offers a range of audience targeting options
- Includes attribution reporting
- Supported regions are global
Watch out
- Pricing is available on request
- Platform is paid
Who it suits
It may suit advertisers or teams seeking a platform spanning television, video, display, mobile and digital channels. Its range of audience and content targeting options may fit teams that need those approaches and attribution reporting.
Verdict
Nexxen DSP lists broad channel coverage, multiple inventory sources and several targeting approaches. Since pricing is by request, prospective buyers will need to seek a quote to assess cost.
Plans and prices
From Nexxen DSP's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Nexxen DSP | Priced on request | Custom programmatic advertising campaigns · pricing based on ad-spend percentage or flat fee · targeting, inventory and optimization affect cost |
The facts
Each one read from Nexxen DSP's own pages, with the date it was checked.
What it does
- ACR and streaming data
- Nexxen identifies Hisense/V (formerly VIDAA) ACR, PeerLogix streaming and audience-discovery data as sources in its data platform.checked 15 Oct 2026
- AI optimization
- Nexxen uses AI and machine-learning models to optimize measurement, media and creative decisions during campaigns.checked 15 Oct 2026
- API scope
- The public API collection documents campaign-management interfaces and account-manager retrieval, with additional services in the collection.checked 15 Oct 2026
- Brand safety
- Nexxen states that its DSP integrates industry verification partners as part of a brand-safety suite.checked 15 Oct 2026
- Data retention
- The services policy states that bidstream data is retained for 30 days and European identifier or tracking data commonly expires after 13 months.checked 15 Oct 2026
- Data sources
- The DSP supports advertiser first-party data, Nexxen proprietary data and specialized third-party audience data.checked 15 Oct 2026
- Documentation depth
- Public documentation is delivered as a Postman collection with setup instructions, environments, authentication and request examples.checked 15 Oct 2026
- Forecasting
- The DSP includes forecasting and planning tools intended to predict reach and spend across screens, formats and audiences.checked 15 Oct 2026
- Licence
- Nexxen describes the DSP, SSP and Data Platform as proprietary offerings, and no open-source licence is stated.checked 15 Oct 2026
- Limit: curate access
- A G2 reviewer said Nexxen's Curate product interface was not available to everyone.checked 15 Oct 2026
- Limit: troubleshooting and goals
- Gartner reviewer feedback cited troubleshooting incidents and missing campaign goals as concerns, and said the redesigned interface could be more condensed.checked 15 Oct 2026
- NexAI assistant
- The in-platform nexAI assistant offers pre-flight QA, pacing and spend recommendations, deal diagnostics, reporting insights and an instant help center.checked 15 Oct 2026
- Nexxen Studio
- Nexxen Studio supplies turnkey or customizable creative services integrated with the DSP.checked 15 Oct 2026
- Notable news: AI-native interface
- Nexxen's news index lists an April 6, 2026 launch of an AI-native DSP user interface and expanded nexAI assistant.checked 15 Oct 2026
- Notable news: Unity partnership
- On May 6, 2026, Nexxen announced Unity in-app mobile inventory integration into Nexxen DSP for video advertising reach.checked 15 Oct 2026
- Omnichannel buying
- The DSP provides a buying path spanning omnichannel media, proprietary data and differentiated advertising experiences.checked 15 Oct 2026
- Praise: integrations
- A G2 reviewer praised Nexxen's industry connections and integrations with popular DSPs for helping campaign effectiveness.checked 15 Oct 2026
- Praise: usability and targeting
- Gartner reviewers described the platform as straightforward to use and valued its range of targeting options.checked 15 Oct 2026
The company
- Company legal name
- The registrant and operating group is Nexxen International Ltd., formerly Tremor International Ltd.checked 15 Oct 2026
- Company scale
- The platform served 627 active customers, 1,304 active publishers and approximately 180 countries at December 31, 2025.checked 15 Oct 2026
- Company size
- Nexxen reported 909 global employees as of December 31, 2025.checked 15 Oct 2026
- Founded
- Nexxen International Ltd. was incorporated in Israel on March 20, 2007.checked 15 Oct 2026
- Headquarters
- The annual filing identifies Tel Aviv, Israel as company headquarters.checked 15 Oct 2026
Where it runs
- Data-platform activation
- Nexxen Data Platform audiences can be activated through Nexxen DSP, Nexxen SSP PMPs and selected third-party DSPs or SSPs.checked 15 Oct 2026
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