Basis DSP
6.2#2 in demand side platformWebAPIExtension
VisitBasis DSP vs illumin
What both publish
| Fact | Basis DSP | illumin |
|---|---|---|
| First-party data | Its DMP tools let customers build custom audience segments and lookalike targeting from first-party data. | The data product uses first-party data to create personalized connections as third-party cookies decline. |
| Founded | 2001 | 2009 |
| Headquarters | Chicago, Illinois, United States | Toronto, Canada |
| Praise: usability and support | G2 reviewers repeatedly mention easy navigation, helpful account representatives, native integrations and strong support. | G2 reviewers repeatedly praise the user-friendly interface, personalized support, onboarding and full-funnel campaign workflows. |
Basis DSP plans
- Basis DSPPriced on request
- DSP technology fee (Forrester composite)Priced on request
illumin plans
No prices published.
Pick Basis DSP if…
Basis DSP is aimed at media professionals planning and managing advertising campaigns across multiple digital channels. Its Enterprise API is described for brands, agencies, MarTech platforms, publishers, and franchise models.
Pick illumin if…
You want what its maker publishes above — check its page for the details.