Adform DSP
The facts below are what the maker publishes about Adform DSP, checked and dated. Our editors have not written about it yet.
Plans and prices
From Adform DSP's own pricing page, checked 14 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Custom enterprise quote | Priced on request | Pricing supplied on request · no public tiers |
The facts
Each one read from Adform DSP's own pages, with the date it was checked.
What it does
- Agentic integration
- Adform says its MCP server exposes more than 800 FLOW capabilities to tools such as ChatGPT, Claude and Copilot.checked 14 Oct 2026
- AI optimization
- Adform IQ adjusts targeting, pacing and creative delivery during live campaigns.checked 14 Oct 2026
- API authorization
- Adform APIs use OAuth 2.0, require an Adform account and registered OAuth client, and issue temporary access tokens.checked 14 Oct 2026
- API documentation
- The API documentation follows the OpenAPI specification and supports integrations and process automation.checked 14 Oct 2026
- Chrome extension
- Adform Site Tracking Helper has about 2,000 users and checks site tracking points, first-party IDs and extended IDs.checked 14 Oct 2026
- Commercial model
- Adform’s terms state that DSP use requires a separate agreement and that fees are specified in the insertion order.checked 14 Oct 2026
- Developer tooling
- The help documentation suggests using tools such as Postman or cURL to call API endpoints.checked 14 Oct 2026
- DOOH integrations
- Adform lists integrations with Broadsign, Ströer, Hivestack and VIOOH, plus data integration with Adsquare.checked 14 Oct 2026
- Identity support
- ID Fusion supports more than 45 identifier types for reach and frequency management.checked 14 Oct 2026
- Industry certifications
- Adform reports MRC accreditation plus TAG Platinum, anti-fraud, anti-malware, transparency and brand-safety certifications.checked 14 Oct 2026
- Limit: G2 geographic accuracy
- Reviewers reported ads appearing in unintended countries and suspicious clicks or impressions from locations outside targeting.checked 14 Oct 2026
- Limit: G2 interface
- Reviewers cited weak optimization for small monitors and a lack of visual representations for tracking and optimization.checked 14 Oct 2026
- Limit: Gartner usability
- A Gartner reviewer criticized general navigation and the inability to apply filters alongside dimensions when building custom reports.checked 14 Oct 2026
- Limit: pricing transparency
- Software Advice lists Adform DSP pricing as available upon request and shows no public plan details.checked 14 Oct 2026
- Limit: TrustRadius support
- A TrustRadius reviewer reported frequent error prompts and slow support service.checked 14 Oct 2026
- Praise: G2 flexibility
- A reviewer praised the ability to run campaigns for industries blocked by many other ad networks and to create custom reports.checked 14 Oct 2026
- Praise: G2 usability
- Reviewers described the interface as friendly, easy to navigate and supported by robust tagging.checked 14 Oct 2026
Money
- Campaign Planner
- Campaign Planner combines forecasting, campaign design and launch in one workflow.checked 14 Oct 2026
- DOOH planning
- Its DOOH workflow uses a map interface to explore screens by city, venue or exact location.checked 14 Oct 2026
The company
- Company legal name
- Crunchbase identifies the legal entity as Adform A/S and describes it as privately held.checked 14 Oct 2026
- Company profile
- LinkedIn lists Adform as founded in 2002, headquartered in Copenhagen and employing 501–1,000 people.checked 14 Oct 2026
- Company scale
- Crunchbase says Adform has more than 900 employees and offices in 18 countries.checked 14 Oct 2026
- Headquarters
- Copenhagen, Denmarkchecked 4 Oct 2026
- Ownership and funding
- Crunchbase lists private-equity backing including GRO Capital, while funding amounts are obscured on the public profile.checked 14 Oct 2026
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