Adform DSP
6.0#4 in demand side platformWebAPIExtension
VisitAdform DSP vs Amazon Marketing Cloud
Amazon Marketing Cloud
7.0#1 in demand side platformFree planFree planWebAPI
VisitWhat both publish
| Fact | Adform DSP | Amazon Marketing Cloud |
|---|---|---|
| API authorization | Adform APIs use OAuth 2.0, require an Adform account and registered OAuth client, and issue temporary access tokens. | AMC APIs are part of the Amazon Ads API and use OAuth 2.0 with Login with Amazon client applications. |
| API documentation | The API documentation follows the OpenAPI specification and supports integrations and process automation. | Amazon provides an AMC developer guide in its Advanced Tools Center and groups endpoints by functional category. |
| Company legal name | Crunchbase identifies the legal entity as Adform A/S and describes it as privately held. | Crunchbase identifies the maker as Amazon.com, Inc., also known as Amazon.com. |
| Rating on G2 | 4.0 out of 5 from 4 reviews | 4.4 out of 5 from 76 reviews |
Adform DSP plans
- Custom enterprise quotePriced on request
Amazon Marketing Cloud plans
- Amazon Marketing CloudFree
- Amazon Marketing Cloud accessFree
- Paid Features (beta)Priced on request
Pick Adform DSP if…
You want what its maker publishes above — check its page for the details.
Pick Amazon Marketing Cloud if…
AMC suits eligible advertisers who want to analyze Amazon Ads and advertiser signals or build audiences for sponsored, video, and display campaigns. Its no-SQL templates and Ads Agent may also suit users who want insight generation and visualization without SQL.