ICP Lens
ICP Lens is web software that turns CRM CSV or Excel exports into scored ideal customer profiles for B2B sales and marketing teams.
What ICP Lens is
ICP Lens is web software that turns CRM CSV or Excel exports into scored ideal customer profiles for B2B sales and marketing teams. It scores accounts from 0 to 100 and assigns fit tiers using revenue, repeat buying behaviour, retention, and firmographics. Analysis views include account scoring, buyer personas, deal intelligence, geographic analysis, an executive dashboard, and a deal fit tracker. Users can upload exports from Salesforce, HubSpot, Pipedrive, Zoho CRM, Microsoft Dynamics 365, and other systems that produce those formats; a CRM API connection is not required. Each run requires a Deals sheet with at least 30 closed-won rows. A Contacts sheet is optional and unlocks buyer personas and geography. The original file is parsed in the browser and not sent to company servers, while derived results are stored server-side in an encrypted database with row-level security. ICP Lens says narratives use a deterministic template engine and CRM data is not sent to external AI providers or used to train AI models.
Good
- Scores accounts from 0 to 100
- Accepts exports from multiple CRMs
- No direct CRM API connection required
- Unlimited analysis runs on every plan
- Browser-side parsing keeps original uploads local
Watch out
- Deals sheet needs 30 closed-won rows
- No native CRM sync currently
- Per-run deal caps vary by plan
- No free plan
Who it suits
It suits B2B sales, marketing, revenue, and RevOps teams analyzing exported CRM data. Starter targets first profiling analyses, Growth supports scaling revenue teams, and Agency is positioned for CRM agencies.
Verdict
ICP Lens provides rules-based account scoring and several analysis views from uploaded CRM exports, with browser-side handling of the original file. Buyers should compare plan caps, annual billing, and the required input structure with their workflow.
Plans and prices
From ICP Lens's own pricing page, checked 7 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | $79 a month | Up to 1,000 deals per run · unlimited analysis runs · 3 saved analyses · email support · USD 948 billed once per year |
| Growth | $149 a month | Up to 3,000 deals per run · unlimited analysis runs · unlimited saved analyses · priority email support · USD 1,788 billed once per year |
| Agency | $399 a month | Up to 5,000 deals per run · 20 client workspaces · unlimited analysis runs · dedicated onboarding call (90 minutes) · USD 4,788 billed once per year |
The facts
Each one read from ICP Lens's own pages, with the date it was checked.
What it does
- Account scoring
- It scores accounts from 0 to 100 and assigns fit tiers using revenue, repeat buying behaviour, retention, and firmographics.checked 7 Oct 2026
- AI processing
- ICP Lens says it uses a deterministic template engine for narratives and does not send CRM data to external AI providers or use it to train AI models.checked 7 Oct 2026
- Analysis limits
- All plans include unlimited analysis runs, while the per-run deal caps are 1,000 for Starter, 3,000 for Growth, and 5,000 for Agency.checked 7 Oct 2026
- Analysis views
- The product includes account scoring, buyer personas, deal intelligence, geographic analysis, an executive dashboard, and a deal fit tracker.checked 7 Oct 2026
- CRM connections
- The site says native HubSpot and Salesforce integrations are in development, with availability listed as Q3 2026.checked 7 Oct 2026
- CRM input
- It accepts CSV or Excel exports from Salesforce, HubSpot, Pipedrive, Zoho CRM, Microsoft Dynamics 365, and other CRMs that export those formats.checked 7 Oct 2026
- Data handling
- The original uploaded file is parsed and scored in the user's browser and is not sent to the company's servers; derived analysis results are stored server-side.checked 7 Oct 2026
- Input requirements
- The Deals sheet is required and should include at least 30 closed-won rows; the Contacts sheet is optional and unlocks buyer personas and geography.checked 7 Oct 2026
- Intended users
- The Starter plan is positioned for teams running their first customer profiling analysis, Growth for scaling revenue teams, and Agency for RevOps and CRM agencies.checked 7 Oct 2026
- No direct connection required
- Users upload CRM exports without connecting a CRM API.checked 7 Oct 2026
- Purpose
- ICP Lens turns CRM CSV or Excel exports into scored ideal customer profiles for B2B sales and marketing teams.checked 7 Oct 2026
- Security
- The privacy policy says account information and analysis output are stored in an encrypted database with row-level security.checked 7 Oct 2026
- Support
- Starter includes email support, Growth includes priority email support, and Agency includes a dedicated 90-minute onboarding call.checked 7 Oct 2026
Alternatives to ICP Lens
- 1
Leadspace
Free planWebAPIExtension7.7From $49 a month - 2
Goava
Free planAndroidiOSWeb7.5From €200 a month - 3
Gradient Works
Free planWebAPI7.5From $799 a month - 4
Trailspark
Free planWebAPI7.5From $250 a month - 5
Delve AI
Free planWebAPI7.4From $89 a month - 6
Dealfront
Free planWebExtension7.0From €2.39 a year