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Gradient Works vs ICP Lens

Gradient Works logo

Gradient Works

7.5#2 in sales territory management softwareFrom $799 a month
Free planWebAPI
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ICP Lens

6.1#12 in ideal customer profile softwareFrom $79 a month
Web
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What both publish

FactGradient WorksICP Lens
SecurityGradient Works says it completed a SOC 2 Type 2 audit and provides a process to request the report.The privacy policy says account information and analysis output are stored in an encrypted database with row-level security.

Gradient Works plans

  • FreeFree
  • Growth$799 a month
  • EnterprisePriced on request

ICP Lens plans

  • Starter$79 a month
  • Growth$149 a month
  • Agency$399 a month

Pick Gradient Works if…

It suits B2B commercial sales and RevOps teams, particularly upper mid-market software companies with 200–2,500 employees using Salesforce. Teams relying on HubSpot or CSV can use Account Research and Carve territory planning, but not the full platform.

Pick ICP Lens if…

It suits B2B sales, marketing, revenue, and RevOps teams analyzing exported CRM data. Starter targets first profiling analyses, Growth supports scaling revenue teams, and Agency is positioned for CRM agencies.

Charts they share