Hopscotch
Hopscotch provides targeted in-app messaging for SaaS product teams.
What Hopscotch is
Hopscotch provides targeted in-app messaging for SaaS product teams. It supports product tours, tooltips, modals, and announcements for onboarding, feature adoption, product education, and update notices. Interactive tours can include clickable buttons, links, and form fields. Conditional logic segments messages by individual user activity, and scheduled campaigns handle feature or event announcements. A browser SDK enables programmatic interaction, while the Chrome extension previews experiences without code installation. To publish an experience in a web app, the installation guide calls for adding the Hopscotch script to the HTML template before the closing body tag. Starter costs $99/month for up to 1,000 monthly users; Growth costs $249/month for up to 3,000 and adds surveys, NPS, advanced segmentation, custom events, analytics, and listed integrations. Business offers custom plans and concierge support. A free trial is available.
Good
- Interactive tours support buttons and form fields
- Activity-based conditional segmentation
- Chrome preview without installing code
- Growth includes surveys and NPS
- Browser SDK for programmatic use
Watch out
- No free plan is listed
- Starter is limited to 1,000 monthly users
- Growth is limited to 3,000 monthly users
- Business pricing requires contacting the provider
Who it suits
It suits SaaS teams building onboarding and adoption experiences in web products. Starter and Growth fit teams with stated monthly-user limits, while Business targets custom requirements.
Verdict
Hopscotch focuses on configurable in-app guidance and announcements for SaaS products. Its plans scale by monthly users, with Growth adding analytics and integrations and Business offering custom usage and support.
Plans and prices
From Hopscotch's own pricing page, checked 7 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | $99 a month | Up to 1,000 monthly users · No-code tours and tooltips · Custom styling · Product user analytics · Basic segmentation · Browser SDK · Email support · $99/month |
| Growth | $249 a month | Up to 3,000 monthly users · Surveys and NPS · Advanced segmentation · Custom events and event analytics · GA4, Mixpanel, Heap, Segment and Zapier integrations · Live support · $249/month |
| Business | Priced on request | Custom usage and plans · Custom invoices and contracts · Concierge support and coaching · Custom features · Custom integrations · Talk to us |
The facts
Each one read from Hopscotch's own pages, with the date it was checked.
What it does
- Audience
- The about page says the team is building a product onboarding solution for SaaS businesses.checked 7 Oct 2026
- Campaigns
- Hopscotch supports scheduled in-app messaging campaigns for announcing features and events.checked 7 Oct 2026
- Data handling
- Hopscotch says customers control which user attributes are sent, and that it does not sell customer or user data to third parties.checked 7 Oct 2026
- Implementation
- To make experiences live in an application, the installation guide says to add the Hopscotch script to the web app's HTML template before the closing body tag.checked 7 Oct 2026
- Integrations
- The Growth plan lists integrations with GA4, Mixpanel, Heap, Segment, and Zapier.checked 7 Oct 2026
- Interactive tours
- Interactive product tours let users click buttons and links and fill in form fields as they progress through guides.checked 7 Oct 2026
- Product
- Hopscotch provides targeted in-app messaging for digital product teams, including product tours, tooltips, modals, and announcements.checked 7 Oct 2026
- Security
- Hopscotch says it follows GDPR requirements and implements SOC 2-aligned controls; it describes TLS 1.2+ encryption in transit and encryption at rest.checked 7 Oct 2026
- Segmentation
- In-app messaging can be segmented with conditional logic based on individual user activity.checked 7 Oct 2026
- Support
- The site lists email support for Starter, live support for Growth, and concierge support and coaching for Business.checked 7 Oct 2026
- Usage limit
- A monthly active user is a unique visitor who loads a page containing the Hopscotch script during a calendar month; the site says exceeding a plan limit triggers an automatic upgrade with advance email notice.checked 7 Oct 2026
- Use cases
- The site describes onboarding new users, driving feature adoption, educating users, and announcing product updates as use cases.checked 7 Oct 2026
Where it runs
- Browser SDK
- The site offers a browser SDK to interact with Hopscotch programmatically.checked 7 Oct 2026
- Platform
- The Chrome extension lets users preview experiences in their app without installing code.checked 7 Oct 2026
The company
- Headquarters
- Oceanside, California, United Stateschecked 28 Sep 2026
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