Hark
Hark is a web-based Voice of Customer platform that adds video and audio to customer communications to help brands learn from feedback.
What Hark is
Hark is a web-based Voice of Customer platform that adds video and audio to customer communications to help brands learn from feedback. Its customer-facing flow accepts video, audio notes, or text; listed feedback sources also include screen recordings and images. The dashboard uses AI to identify themes and highlight opportunities for action. Reporting includes real-time views, dashboard sharing, and automated email reports. Tickets can contain summaries, attachments, transcripts, AI image detection, tags, and sentiment scores. Teams can customize branding, form fields, and dashboards, and create workflows for marketing, post-purchase activity, chatbots, or Contact Us alternatives. Hark names Slack as an integration and says it is compatible with leading help desk and incident management systems. The platform describes itself for CX, customer insights, support, marketing, product, and leadership teams. Pricing is on request, and there is no free plan. Hark Grow is listed at $1,150 a year, with a maximum of 5,000 Harks, or interactions delivered through the platform.
Good
- Accepts video, audio, screen recordings, images, and text.
- AI identifies themes and summarizes responses.
- Reports include real-time views and automated emails.
- Custom branding, fields, dashboards, and workflows are supported.
- Unlimited users are listed for Starter.
Watch out
- No free plan is listed.
- Starter and Grow each cap at 5,000 Harks.
- Pricing is on request for some plans.
Who it suits
Hark is aimed at CX, customer insights, support, marketing, product, and leadership teams that want to collect and analyze customer feedback. Its workflow options also suit teams using feedback in support or post-purchase processes.
Verdict
Hark combines multimedia feedback collection with AI analysis, reporting, and customizable workflows. The Grow plan is listed at $1,150 a year and allows up to 5,000 Harks; other plans have pricing on request or no listed price.
Plans and prices
From Hark's own pricing page, checked 4 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Hark Grow | $1,150 a year | Maximum of 5,000 Harks · Dedicated Slack Channel for Support · Sentiment Analysis · AI Summaries for each Response · Advanced Surveys (including NPS) · Survey Visualization · Secure Sharing · Pay annually |
| Hark Scale | Priced on request | Insight Reporting · Customized Voice of Customer Framework · Automated Stakeholder Email · Customer Voice Synchronization · NPS Promote Feature · Custom pricing |
| Hark Starter | Priced on request | Maximum of 5,000 Harks · Unlimited Users · AI Transcription · Rule Based Tagging · Basic Reporting · Up to 5 Workflows for Support · Basic Surveys · Pay annually option shown; price not stated |
The facts
Each one read from Hark's own pages, with the date it was checked.
What it does
- Automated insights
- Hark's dashboard uses AI to identify themes in customer communications and highlight opportunities for action.checked 4 Oct 2026
- Customer feedback
- Hark's customer-facing feedback flow lets people submit video, audio notes, or text.checked 4 Oct 2026
- Customization
- The platform supports custom branding, form fields, and dashboards.checked 4 Oct 2026
- Integrations
- Hark names Slack as an integration and says it is compatible with leading help desk and incident management systems.checked 4 Oct 2026
- Purpose
- Hark brings Voice of Customer to life by adding video and audio to customer communications so brands can learn from customer feedback.checked 4 Oct 2026
- Reporting
- The platform offers real-time reporting, dashboard sharing, and automated email reports.checked 4 Oct 2026
- Security feature
- The Grow plan includes Secure Sharing.checked 4 Oct 2026
- Support
- The pricing page lists a dedicated Slack support channel with the Grow plan, and the platform page describes its support as best-in-class.checked 4 Oct 2026
- Target users
- Hark describes its platform for CX, customer insights, support, marketing, product, and leadership teams.checked 4 Oct 2026
- Ticket analysis
- Hark tickets can include summaries, attachments, transcripts, AI image detection, tagging, and sentiment scores.checked 4 Oct 2026
- User allowance
- Hark lists unlimited users as a platform benefit.checked 4 Oct 2026
- Workflows
- Hark says custom workflows can support marketing or post-purchase flows, chatbots, or Contact Us alternatives.checked 4 Oct 2026
The company
- Company
- The site's about page names Fran Brzyski and Matt Ring as Hark's co-founders.checked 4 Oct 2026
- Founded
- 2022checked 28 Sep 2026
- Headquarters
- New York City, New York, United Stateschecked 28 Sep 2026
Money
- Plan limit
- The Starter and Grow plans each list a maximum of 5,000 Harks, defined as interactions delivered through the Hark platform.checked 4 Oct 2026
