Frosmo
Frosmo is an AI-driven platform for personalizing websites, making recommendations, and providing search tools.
What Frosmo is
Frosmo is an AI-driven platform for personalizing websites, making recommendations, and providing search tools. It uses visitor affinities and segments to target site modifications and recommendations. Listed capabilities include automated merchandising, rule-based targeting, personalized search, and A/B testing. Frosmo Search can create or replace a site's search solution and includes a Search API. Workspace supports developing and testing features in a production environment without changing live website content. Public APIs cover platform data, search, visitor affinity, product recommendations, and Smart Discovery.
Websites connect by adding two Frosmo JavaScript scripts, either in the page source or through a tag manager. Frosmo lists integrations with analytics, marketing automation, and data management tools, including Google Analytics, along with ecommerce platforms such as WordPress, Shopify, BigCommerce, Magento, WooCommerce, and Kibo. By default, it processes anonymous and pseudonymous visitor information rather than data that alone identifies an individual. Frosmo says customer data is sent over HTTPS and kept separate by customer. Pricing is on request. Its scripts cannot be verified with Subresource Integrity.
Good
- Supports A/B testing and rule-based targeting
- Includes Search API and public APIs
- Connects through two JavaScript scripts
- Processes anonymous and pseudonymous visitor data by default
Watch out
- Pricing is on request
- Scripts cannot be verified with Subresource Integrity
- GA4 setup is currently limited to Frosmo users
Who it suits
It suits organizations seeking website personalization, recommendations, search, or experimentation tools, including those in retail, iGaming, media, and the public sector. Digital agencies, IT service providers, and technology and DXP platform providers are also described as partner users.
Verdict
Frosmo combines personalization, recommendations, search, and testing capabilities, with integrations and APIs for connecting to websites and related tools. Buyers should note that pricing is on request and its scripts cannot be verified with Subresource Integrity.
The facts
Each one read from Frosmo's own pages, with the date it was checked.
What it does
- APIs
- Frosmo documents public APIs for platform data, search, visitor affinity, product recommendations, and Smart Discovery.checked 11 Oct 2026
- Data handling
- By default, Frosmo says the platform processes anonymous and pseudonymous visitor information and does not collect data that by itself identifies an individual.checked 11 Oct 2026
- Google Analytics
- A GA4 integration can track displays and clicks for Frosmo modifications, and only Frosmo users can currently set it up.checked 11 Oct 2026
- Hosting
- Frosmo lists Hetzner for European customers and AWS for all customers as back-end hosting partners.checked 11 Oct 2026
- Implementation
- The platform integrates a website through two JavaScript scripts added to its pages.checked 11 Oct 2026
- Integrations
- The platform can integrate through APIs with back-end systems, analytics tools, marketing automation systems, data management platforms, databases, and product feeds.checked 11 Oct 2026
- Integration setup
- A site connects to the platform by adding two Frosmo JavaScript scripts, either directly in the page source or through a tag manager.checked 11 Oct 2026
- Intended users
- The company describes digital agencies, IT service providers, and technology and DXP platform providers as partner users of Frosmo.checked 11 Oct 2026
- Notable limitation
- Frosmo says it cannot provide frozen script versions for security auditing, so its scripts cannot be verified with Subresource Integrity.checked 11 Oct 2026
- Optimization
- The product site lists automated merchandising, personalized search and recommendations, rule-based targeting, and A/B testing among its capabilities.checked 11 Oct 2026
- Personalization
- The platform uses visitor affinities and segments to target personalized website modifications and recommendations.checked 11 Oct 2026
- Privacy
- By default, the platform does not store personally identifiable information such as names or email addresses, and synchronizes visitor IDs with user IDs in the customer’s system.checked 11 Oct 2026
- Product
- The Frosmo Platform is an AI-driven personalization and recommendation engine for improving websites and personalizing online experiences.checked 11 Oct 2026
- Search
- Frosmo Search provides search tools for creating or replacing a site's search solution, including a Search API.checked 11 Oct 2026
- Security
- Frosmo says customer data is sent to its back end over HTTPS and stored so one customer's data cannot be mixed with another's.checked 11 Oct 2026
- Support
- Frosmo's documentation directs users with technical problems to [email protected].checked 11 Oct 2026
- Support limits
- Frosmo says support is provided through a trained customer liaison and that add-ons may require additional fees depending on the platform licence.checked 11 Oct 2026
- Testing
- Frosmo says its Workspace feature supports developing and testing features in a production environment without affecting live website content.checked 11 Oct 2026
- What it does
- Frosmo describes its platform as an AI-driven personalization and recommendation engine for websites.checked 11 Oct 2026
- Who it serves
- Frosmo lists retail, iGaming, media, and public sector among the industries it serves.checked 11 Oct 2026
Where it runs
- Ecommerce platforms
- Frosmo's site names WordPress, Shopify, BigCommerce, Magento, WooCommerce, and Kibo as ecommerce platforms it can integrate with.checked 11 Oct 2026
The company
- Founded
- 2008checked 28 Sep 2026
- Headquarters
- Helsinki, Finlandchecked 28 Sep 2026
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