
Amazon Personalize
8.1#2 in website personalization software$0.05 usage-basedFree planAndroidiOSWebAPI
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| Fact | Amazon Personalize | Frosmo |
|---|---|---|
| Founded | 2019 | 2008 |
| Integrations | Documented integrations include S3, SageMaker AI Data Wrangler, AWS Amplify, OpenSearch, Amplitude, Braze, Optimizely, Segment, CloudWatch Evidently, and LangChain. | The platform can integrate through APIs with back-end systems, analytics tools, marketing automation systems, data management platforms, databases, and product feeds. |
| Security | AWS states that Personalize encrypts data and can be monitored with IAM, CloudWatch, CloudTrail, compliance programs, resilience controls, and PrivateLink VPC endpoints. | Frosmo says customer data is sent to its back end over HTTPS and stored so one customer's data cannot be mixed with another's. |
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It may suit app and web teams that want personalized recommendations or user segments from customer data. It also supports teams needing real-time recommendations, bulk batch workflows, or personalized search results through OpenSearch.
It suits organizations seeking website personalization, recommendations, search, or experimentation tools, including those in retail, iGaming, media, and the public sector. Digital agencies, IT service providers, and technology and DXP platform providers are also described as partner users.