Feefo
Feefo collects and displays verified product and service reviews for businesses.
What Feefo is
Feefo collects and displays verified product and service reviews for businesses. It says review invitations are sent only to customers with a confirmed transaction, through email, in-mail, SMS, or WhatsApp. Campaign tools include scheduled requests, reminders, public or private campaigns, and custom questions. Teams manage and respond to reviews in Feefo Hub; genuine negative reviews cannot be deleted.
Feefo lists more than 600 integrations, including HubSpot, Klaviyo, Salesforce, Shopify, and WooCommerce. Its Integration Hub is described as a no-code tool with templates and a visual flow builder. APIs support uploading sale information and retrieving review content, and webhooks provide feedback updates. Feefo says it received ISO 27001 certification in 2022; multi-factor authentication is listed, and SSO is supported with Plus. Essentials costs £149 a month plus VAT and includes three seats; Enhanced costs £299 a month plus VAT and includes five. Plus includes unlimited seats, but no price is listed. Support options include 24/7 AI live chat, a knowledge base, video walkthroughs, and UK/US business-hours phone, live chat, and email support. Feefo is based in Petersfield, Hampshire, UK, and was founded in 2006.
Good
- Collects requests through email, in-mail, SMS, and WhatsApp.
- Campaigns support reminders and custom questions.
- Lists more than 600 integrations.
- APIs and webhooks support review data workflows.
- Plus includes unlimited seats.
Watch out
- No free plan or trial is listed.
- Essentials is limited to three user seats.
- Plus has no listed price.
- Genuine negative reviews cannot be deleted.
Who it suits
Feefo suits businesses seeking to collect transaction-verified reviews and manage responses in one platform. Its packages are aimed at businesses of different sizes, and the maker names retail, travel, automotive, and finance among its sectors.
Verdict
Feefo combines review collection, campaign tools, and integrations for businesses managing customer feedback. Compare package request limits and seat allowances, and note that Plus has no listed price.
Plans and prices
From Feefo's own pricing page, checked 4 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Essentials | £149 a month | 200 email requests · 50 WhatsApp requests · 50 SMS requests · Product and service reviews · 10 on-site widgets · 50+ integrations · + VAT |
| Enhanced | £299 a month | 500 email requests · 100 WhatsApp requests · 100 SMS requests · NPS · Custom surveys · 350+ integrations · + VAT |
| Plus | Priced on request | Bespoke features · Raw data API exports · SSO · 600+ enterprise integrations · Custom |
The facts
Each one read from Feefo's own pages, with the date it was checked.
What it does
- APIs
- The pricing page describes APIs for uploading sale information and retrieving review content, plus webhooks for feedback updates.checked 4 Oct 2026
- Audience
- Feefo says its packages are designed for businesses of different sizes and names retail, travel, automotive, and finance among the sectors it serves.checked 4 Oct 2026
- Authentication
- Multi-factor authentication is listed as a security feature, and SSO is supported as a Plus package feature.checked 4 Oct 2026
- Campaign tools
- The platform supports scheduled requests, reminders, public or private campaigns, and custom questions.checked 4 Oct 2026
- Collection channels
- Review requests can be collected through email, in-mail, SMS, and WhatsApp.checked 4 Oct 2026
- Integrations
- Feefo lists more than 600 integrations, including HubSpot, Klaviyo, Salesforce, Shopify, and WooCommerce.checked 4 Oct 2026
- Integration setup
- Feefo describes its Integration Hub as a no-code tool with one-click templates and a visual flow builder.checked 4 Oct 2026
- Limits
- Essentials includes three user seats and Enhanced includes five; Plus includes unlimited seats.checked 4 Oct 2026
- Product
- Feefo collects and displays verified product and service reviews for businesses.checked 4 Oct 2026
- Review management
- Users can manage and respond to reviews from Feefo Hub, and genuine negative reviews cannot be deleted.checked 4 Oct 2026
- Security
- Feefo says it received ISO 27001 certification in 2022.checked 4 Oct 2026
- Support
- The pricing page lists 24/7 AI live chat, knowledge base, video walkthroughs, and UK/US business-hours phone, live chat, and email support.checked 4 Oct 2026
- Verified collection
- Feefo says it invites reviews only from customers with a confirmed transaction.checked 4 Oct 2026
The company
- Founded
- 2006checked 28 Sep 2026
- Headquarters
- Petersfield, Hampshire, UKchecked 28 Sep 2026
Money
- Free plan
- Nochecked 22 Sep 2026
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