Fabric Commerce Platform
Fabric Commerce Platform is merchandising software for brands and retailers seeking to improve how products appear across AI shopping channels.
What Fabric Commerce Platform is
Fabric Commerce Platform is merchandising software for brands and retailers seeking to improve how products appear across AI shopping channels. Its Merchandising Studio shows whether products are recommended in AI answers, how often they appear compared with competitors, and what shoppers ask or intend to buy across engines such as ChatGPT, Perplexity, Gemini, and Claude. Teams can enrich product descriptions, attributes, brand content, FAQs, and image alt text in line with brand guidelines. Fabric can also read supplier sites, B2B portals, specification sheets, and files to validate and prepare enriched products. The studio supports Google Analytics connections and experiments for comparing strategies. Fabric lists integrations with commerce and product systems including Shopify, Salesforce, SAP, Adobe, Oracle, Akeneo, Salsify, and inriver. Its API-first delivery supports commerce systems and channels, and cloud deployment is available. The platform also offers multi-store, B2B commerce, marketplace, and inventory management support. Fabric says data is encrypted in transit and at rest and not shared across customers. Pricing is on request.
Good
- Tracks product recommendations in AI answers
- Surfaces shopper prompts and buying intent
- Enriches catalog content to brand guidelines
- Offers granular permissions and human approval
Watch out
- Pricing is available only on request
- Deployments are described as taking weeks
Who it suits
It suits brands, retailers, and merchandising teams looking to monitor and improve product visibility across AI shopping channels. Teams with product catalogs and supplier materials may also use its enrichment workflow.
Verdict
Fabric focuses on product merchandising and visibility across AI shopping channels, with catalog enrichment and analytics tools. Teams should ask for pricing and assess whether the listed integrations fit their systems.
The facts
Each one read from Fabric Commerce Platform's own pages, with the date it was checked.
What it does
- AI channels
- The platform lists ChatGPT, Gemini, Claude, and Perplexity among the AI engines it connects with.checked 4 Oct 2026
- AI visibility
- Merchandising Studio monitors whether products are recommended by AI engines and how often they appear compared with competitors.checked 4 Oct 2026
- Analytics
- The studio supports connecting Google Analytics data to track performance over time and setting experiments to compare strategies.checked 4 Oct 2026
- API access
- Fabric describes its delivery as API-first for commerce systems, AI engines, social shopping, and commerce pages.checked 4 Oct 2026
- Catalog enrichment
- Fabric can enrich product descriptions, attributes, brand content, FAQs, and image alt text in line with brand guidelines.checked 3 Oct 2026
- Catalog optimization
- The studio can enrich product descriptions, attributes, brand content, and FAQs in line with brand guidelines.checked 4 Oct 2026
- Controls
- The platform offers granular permissions and human approval on every change that ships.checked 4 Oct 2026
- Core product
- Merchandising Studio monitors and optimizes a company’s performance on AI channels.checked 3 Oct 2026
- Data integrations
- Fabric lists integrations or supported systems including SAP, Adobe, Microsoft, NetSuite, Shopify, commercetools, Oracle, Salesforce, Akeneo, Salsify, inriver, Pimberly, Manhattan, Syndigo, Acquia, and IBM.checked 3 Oct 2026
- Deployment
- Fabric says deployments can be completed in weeks and describes its customers as companies with tens of thousands of SKUs.checked 4 Oct 2026
- Integrations
- The platform lists connections to systems including Shopify, Salesforce, SAP, Adobe, Oracle, Akeneo, Salsify, and inriver.checked 4 Oct 2026
- Intended users
- Fabric describes its audience as brands, retailers, and merchandising teams seeking to optimize how products appear across AI shopping channels.checked 3 Oct 2026
- Permissions and review
- Fabric says it provides granular permissions and human approval for every change that ships.checked 3 Oct 2026
- Pricing and support
- The contact page invites questions about pricing and says a real person from the team responds without ticket queues or bots.checked 4 Oct 2026
- Product onboarding
- Fabric can read supplier sites, B2B portals, spec sheets, and files, then validate and build enriched products for activation.checked 4 Oct 2026
- Protocols
- Fabric says it comes tuned for UCP, ACP, and other changing protocols.checked 4 Oct 2026
- Protocols and APIs
- The platform says it is tuned for UCP and ACP and uses API-first delivery across commerce systems and channels.checked 3 Oct 2026
- Purpose
- Fabric builds a merchandising layer that helps brands show up when shoppers ask AI what to buy.checked 4 Oct 2026
- Scale
- Fabric says it manages more than 10 million products and attributes and handles a billion API calls a year with 99.95% uptime.checked 4 Oct 2026
- Security
- Fabric says customer data is used only as instructed, not shared across customers, and protected with default masking of sensitive fields and encryption in transit and at rest.checked 4 Oct 2026
- Shopper insights
- The product surfaces shopper prompts and buying intent across AI engines, including ChatGPT, Perplexity, Gemini, and Claude.checked 3 Oct 2026
- Support and pricing
- Fabric directs product and pricing questions to its contact form and says a real team member responds without ticket queues or bots.checked 3 Oct 2026
- What it does
- Fabric describes itself as merchandising software that connects brands, product data, and systems to AI shopping engines so products can be recommended to shoppers.checked 3 Oct 2026
The company
- Headquarters
- San Francisco and Torontochecked 28 Sep 2026
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