EmailOctopus
EmailOctopus is a web-based email marketing service made by EmailOctopus, a company founded in 2015 and headquartered in London, United Kingdom.
What EmailOctopus is
EmailOctopus is a web-based email marketing service made by EmailOctopus, a company founded in 2015 and headquartered in London, United Kingdom. Its listed capabilities include email automation, audience segmentation, landing pages, and 1,000 native integrations. The free Starter plan supports up to 2,500 subscribers and 10,000 emails per month, with one landing page, one form, and one user. The Pro plan costs $9 a month when billed yearly and includes 10,000 emails per month. These details let senders compare Starter’s subscriber, page, form, and user allowances with Pro’s stated sending limit. EmailOctopus is accessed on the web. Its segmentation, automation, landing pages, and integrations can support campaigns involving audience management and connections to other tools. The listed plan details specify a monthly email ceiling of 10,000 for both Starter and Pro, while the available Pro information does not specify other limits.
Good
- Includes email automation and audience segmentation.
- Landing pages are available.
- Lists 1,000 native integrations.
- Starter includes a free plan.
- Pro is $9 a month when billed yearly.
Watch out
- Starter is limited to 2,500 subscribers.
- Starter includes one landing page, one form, and one user.
- Both listed plans specify 10,000 emails per month.
Who it suits
It suits senders who want to manage an email audience, segment contacts, automate campaigns, or create landing pages. Starter’s subscriber and monthly email allowances may suit those whose needs fit its listed limits.
Verdict
EmailOctopus combines audience tools, automation, landing pages, and integrations in a web service. Compare Starter’s specific allowances with Pro’s annual billing price and stated send limit.
Plans and prices
From EmailOctopus's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | Free | 2,500 subscribers · 10,000 emails/month · EmailOctopus branding · reports retained 30 days · 1 landing page · 1 form · 1 user |
| Pro | $9 a month | 10,000 subscribers shown · 10,000 emails/month shown · branding removal · reports retained forever · unlimited landing pages/forms/users · cancel anytime · billed yearly |
The facts
Each one read from EmailOctopus's own pages, with the date it was checked.
What it does
- API authentication
- The legacy API requires an API key, HTTPS requests and JSON responses.checked 15 Oct 2026
- API sending limitation
- The API cannot send emails directly; campaigns must be created in the EmailOctopus dashboard.checked 15 Oct 2026
- API version
- API v2 launched on 7 October 2024 while the older API remains available; full documentation is provided in the dashboard and website.checked 15 Oct 2026
- Audience segmentation
- Yeschecked 20 Sep 2026
- Automation
- Automations support welcome messages, drip sequences, triggers, filters and conditional paths.checked 15 Oct 2026
- AWS Connect product
- EmailOctopus Connect sends through the customer's Amazon SES account and requires AWS setup knowledge.checked 15 Oct 2026
- Documentation depth
- The help center lists dedicated sections for campaigns, automation, contacts, forms, billing, reports, delivery, Connect, integrations and API, plus videos.checked 15 Oct 2026
- Email automation
- Yeschecked 20 Sep 2026
- Email editor
- The service provides drag-and-drop email creation, HTML editing and more than 100 mobile-friendly templates.checked 15 Oct 2026
- Integration breadth
- EmailOctopus says Zapier connects it to more than 2,000 applications and Make connects it to thousands more.checked 15 Oct 2026
- Integrations
- Native and partner integrations include WordPress, Shopify, WooCommerce, Salesforce, Wix, Leadpages and Zapier.checked 15 Oct 2026
- Landing pages
- Hosted landing pages include signup forms, custom fields, hidden fields, tags, consent controls, SEO settings and analytics IDs.checked 15 Oct 2026
- Licence
- The hosted platform is provided under a restricted, non-exclusive internal-use subscription licence rather than an open-source licence.checked 15 Oct 2026
- Limit: advanced functionality
- G2 reviewers say advanced automation workflows, deep CRM functions and multichannel marketing are less developed than enterprise competitors.checked 15 Oct 2026
- Limit: design flexibility
- Capterra reviewers report fewer templates and less customisation than larger email platforms, including constrained text alignment.checked 15 Oct 2026
- Limit: editor usability
- Trustpilot reviewers mention awkward navigation, difficulty moving content blocks and repetitive test-recipient entry.checked 15 Oct 2026
- List management
- Users can import contacts, apply tags and custom fields, and build segments from subscriber attributes or campaign activity.checked 15 Oct 2026
The company
- Company facts
- LinkedIn lists London headquarters, a 2–10 employee size and a 2015 founding year.checked 15 Oct 2026
- Company legal identity
- EmailOctopus is the trading name of Three Hearts Digital Ltd, registered in England and Wales under company number 09897211.checked 15 Oct 2026
- Founded
- 2015checked 28 Sep 2026
- Funding and ownership
- The founders described the business as growing organically without venture capital funding in a 2017 company history post.checked 15 Oct 2026
- Headquarters
- London, United Kingdomchecked 28 Sep 2026
Money
- Free plan
- Yeschecked 20 Sep 2026
- Limit: billing model
- A Capterra reviewer reports that duplicated contacts across multiple lists can raise costs and that this effect is not sufficiently clear.checked 15 Oct 2026
Alternatives to EmailOctopus
- 1
Mailchimp
Free planAndroidiOSWebAPI9.1From $13 a month - 2
Zoho Campaigns
Free planAndroidiOSWebAPI9.0From $4 a month - 3
SendPulse
Free planAndroidiOSWebAPI8.9From $9.60 a month - 4
E-goi
Free planAndroidiOSWebAPI8.8From $11.75 a month - 5
Substack
Free planAndroidiOSWebAPI8.8$50 one-time - 6
GetResponse
AndroidiOSWebAPI8.7From $1,915.58 a month