DojoStack

DojoStack is a martial arts school platform for managing students, families, and daily operations, with DojoGo for members and a separate product for organizational headquarters. It is best for schools that want administration and lead follow-up in one system, or martial arts organizations that need cross-dojo reporting. The free Launch plan covers core needs for a small school; paid school plans cost considerably more as automation and AI enter the picture.

Overview

DojoStack combines student and family records with billing, CRM, communications, marketing, retention, schedules, reporting, websites, and AI. Its command center ties leads, conversations, payments, and attendance to a school record and surfaces a next action. That can help a school coordinate follow-up with everyday administration, while a school seeking only attendance and rank records may find the broader system more than it needs.

DojoGo gives students and families access to classes, check-ins, messages, belt progress, events, and community. DojoStack HQ serves headquarters, affiliations, governing organizations, and sanctioning bodies. HQ access is permission-based and requires participating-dojo authorization. Each dojo retains control of private family and billing information, leads, coaching notes, health information, communications, and gym-specific financial records.

Key features

School management and engagement

Student and family management, membership billing, attendance, schedules, and belt progression cover the recurring work of running a school. Parent access and DojoGo extend the system to families and students, while CRM, campaigns, and automated follow-ups address recruitment and retention. This breadth is most useful when staff will use the connected tools together; it is less compelling if the school needs only a narrow roster or attendance tool.

AI and organizational oversight

The AI plan adds a voice front desk, lead qualification, and an assistant with retention intelligence. Those features target schools that want to automate inquiry handling and retention work, but they come at a steep premium over the free entry tier. HQ adds organization-wide directories, rank tracking, reporting, data aggregation, and, at the top tier, predictive intelligence, custom workflows, API access, and third-party integrations. HQ plans cover up to 3,000 active members, with a temporary buffer to 3,300 and quarterly usage reviews. Implementation and data migration are charged separately. Revenue share applies only to tuition successfully processed through DojoStack Payments; Martial Arts Profile and Sensei AI are additional paid content.

Pricing

Launch costs nothing and is aimed at new and small schools with fewer than 75 students. It includes student management, attendance, belt and rank tracking, a parent portal, and basic reporting. It is a useful starting point for core administration, but it does not include the CRM, campaigns, automation, or advanced analytics named in higher school tiers.

Growth costs $991 a month and targets schools with 75–200 students. It includes Launch plus CRM and lead management, email and SMS campaigns, and automated follow-ups. Pro costs $149 a month and is aimed at established schools with 200 or more students; it includes Growth, automation workflows, advanced analytics, and staff permissions. The stated Growth price is higher than Pro despite Growth's lower enrollment band, so schools should confirm which plan and scope suit their situation before choosing.

AI costs $299 a month and adds the AI voice front desk, lead qualification, and assistant with retention intelligence. Its price may make sense for schools that will use those tools, but the listed features do not establish that AI includes every capability of another paid tier.

HQ pricing starts with Founding Partner at $1,500 a month under a 3-year founding partnership, for up to 3,000 active members. It includes a member directory, rank tracking, a reporting dashboard, permission-based data aggregation, and email support. Founding Partner Plus costs $1,750 a month under the same 3-year term and adds organization and club communications, historical records, monthly AI-generated organizational insights, and priority support. DojoStack HQ costs $2,500 a month under a 1-year standard agreement, with predictive organizational intelligence, custom reports and workflows, API access, custom integrations, and dedicated support. The long founding terms and separate implementation and migration charges matter for organizations budgeting over multiple years.

Platforms

DojoStack is available on iOS and the web. DojoGo provides the student and family experience, while HQ is the organizational product.

Who it's for

DojoStack suits martial arts schools that want student administration tied to billing, communication, and lead management, especially when a free core plan is enough to start. Growing schools should weigh the unusually high stated Growth price against the cheaper Pro plan and confirm plan fit. Organizations managing participating dojos may value HQ's permission-based data aggregation and reporting, provided its member caps, contract term, and additional setup costs fit their needs.

Pros and cons

• Connected school records: Leads, conversations, payments, and attendance share a record, which can keep operational context with follow-up.
• Member-facing access: DojoGo brings classes, check-ins, messages, belt progress, and events to students and families.
• Useful free starting tier: Launch includes attendance, rank tracking, parent access, and basic reporting for small schools.
• High paid school prices: Growth is priced at $991 a month, and AI at $299 a month, making the step beyond Launch substantial.
• HQ commitments and extras: The founding plans require a 3-year partnership, and implementation and data migration cost extra.

Alternatives

Martial Arts School Software is the category directory for comparing options. Consider Clubworx if a forever-free plan capped at 20 active members and a free trial better match a small operation. Gym Admin may suit a school that wants a free plan for up to 50 active students with billing, attendance, rank tracking, and student app access, or a paid plan at 59.00 USD. OLM is another free option, with a 2% fee per membership invoice (minimum $2), 3% on seminars, merchandise, and drop-ins, and no fee on in-gym POS; Stripe processing fees are billed separately. Kozaru is worth comparing for a web-only setup with a 30-day trial and a free tier capped at 20 active students. Spoteca offers a forever-free tier for up to 10 billable enrollments and all features, making it a narrower-cap option to consider. Kombat Evolve is a paid alternative with a free trial and broad platform support. GymMaster is another paid alternative with Android, iOS, web, and API access. Zen Planner is also a paid alternative, with Android, iOS, web, and API access.

Verdict

Choose DojoStack if your martial arts school wants administration, member access, and lead follow-up connected in one platform, or if your organization needs permission-based oversight across dojos. Launch makes the core school tools accessible without a subscription, but the steep paid pricing, separate HQ setup charges, and long founding terms make it a poor fit for buyers who need only basic records or predictable low-cost growth.