DirectIQ
DirectIQ is an email automation platform designed for family entertainment centers, trampoline parks, and activity venues.
What DirectIQ is
DirectIQ is an email automation platform designed for family entertainment centers, trampoline parks, and activity venues. It connects to point-of-sale systems to sync guest data daily, which can support personalized birthday offers sent seven days ahead and automated win-back sequences for guests who have not visited in 60 days. The platform includes audience segmentation, landing pages, and A/B testing. It names integrations such as CenterEdge, Clubspeed, Lightspeed, GymMaster, Smart Waiver, Otter Waiver, Zapier, Shopify, and WordPress; its POS integrations page says eight connections are live, with more added monthly. DirectIQ is available on the web and through an API. Developers can use its REST API, webhooks for opens, clicks, and bounces, and SDKs, with an account-generated key required for API requests. Plans include free pay-as-you-go email with unlimited contacts and per-email charges, email credits, Essential at $19 a month, and Unlimited at $36 a month. The two monthly plans cover up to 3,000 contacts. DirectIQ is based in New York and was founded in 2011.
Good
- POS systems sync guest data daily.
- Birthday offers can be sent seven days ahead.
- Includes audience segmentation and A/B testing.
- Free pay-as-you-go option has unlimited contacts.
- Monthly plans cover up to 3,000 contacts.
Watch out
- Pay-as-you-go charges apply per email sent.
- API requests require an account-generated key.
- Unsolicited email is forbidden.
Who it suits
DirectIQ suits activity venues that want to automate email campaigns using guest data from POS systems. It may also fit teams that need audience segmentation, landing pages, or API access.
Verdict
DirectIQ focuses its automation on activity venues and connects campaigns to daily POS data. Its plans include a free pay-as-you-go option, with monthly plans priced at $19.00 USD and $36 a month.
Plans and prices
From DirectIQ's own pricing page, checked 20 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Pay-as-you-go email credits | $19 a month | 2,000 email credits · No expiration date on credits |
| Essential | $19 a month | up to 3k contacts · regular & automated email campaigns · A/B split campaigns · inbox previews & Spam Doctor · landing pages · verified sending domains · /mo |
| Unlimited | $36 a month | up to 3k contacts · everything in Essential · unlimited inbox previews & Spam Doctor · custom footer & landing domains · dedicated onboarding · migration support · /mo |
| Pay-as-you-go | $19, paid once | 2,000 email credits · all templates included · birthday & win-back automations · no expiration date on credits · top up anytime · one-time purchase |
The facts
Each one read from DirectIQ's own pages, with the date it was checked.
What it does
- A/B testing
- Yeschecked 20 Sep 2026
- Anti-spam requirement
- DirectIQ forbids unsolicited email and requires mailing lists whose recipients voluntarily registered.checked 28 Sep 2026
- API authentication
- DirectIQ requires an API key for all API requests, generated from account settings.checked 28 Sep 2026
- Audience segmentation
- Yeschecked 20 Sep 2026
- Birthday automation
- DirectIQ pulls birthday data from a POS and sends a personalized offer 7 days before the birthday.checked 28 Sep 2026
- Core product
- DirectIQ is an email automation platform built for family entertainment centers, trampoline parks, and activity venues.checked 28 Sep 2026
- Data protection
- DirectIQ states that stored guest data is encrypted, compliant with data protection regulations, never sold or shared, and exportable or deletable at any time.checked 28 Sep 2026
- Developer API
- DirectIQ provides a RESTful API, webhooks for email opens, clicks, and bounces, and official SDKs for popular programming languages.checked 28 Sep 2026
- Email automation
- Yeschecked 20 Sep 2026
- Landing pages
- Yeschecked 20 Sep 2026
- Managed service
- DirectIQ's managed campaigns service covers strategy, design, execution, scheduling, deliverability optimization, monitoring, and reporting.checked 28 Sep 2026
- Monthly send limit
- 18000checked 20 Sep 2026
- Named integrations
- DirectIQ lists CenterEdge, Clubspeed, Lightspeed, GymMaster, Smart Waiver, Otter Waiver, Zapier, Shopify, and WordPress integrations.checked 28 Sep 2026
- Native integrations
- DirectIQ lists 15+ native integrations and 5,000+ apps through Zapier.checked 28 Sep 2026
- Paid from
- 19checked 20 Sep 2026
- Privacy policy
- DirectIQ says it does not sell personal information and provides rights including access, correction, deletion requests, objection to processing, and data portability.checked 28 Sep 2026
- Subscriber limit
- 3000checked 20 Sep 2026
- Support
- DirectIQ offers live chat and says email support replies within 24 hours.checked 28 Sep 2026
- Win-back automation
- DirectIQ sends an automated win-back sequence to guests who have not visited in 60 days.checked 28 Sep 2026
The company
- Company direction
- DirectIQ says it entered a new chapter in 2024 under Brian Childress and is focusing on location-based entertainment and family entertainment center businesses.checked 28 Sep 2026
- Headquarters
- New York, NY, United Stateschecked 28 Sep 2026
Money
- Free plan
- Yeschecked 20 Sep 2026
Where it runs
- POS coverage
- The POS integrations page states that 8 integrations are live and more are added monthly.checked 28 Sep 2026
- POS syncing
- DirectIQ connects directly to POS systems and syncs guest data automatically every day without CSV exports, manual imports, or middleware.checked 28 Sep 2026
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