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DirectIQ vs Mailchimp

DirectIQ logo

DirectIQ

7.2#26 in email marketing softwareFrom $19 a month
WebAPI
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Mailchimp logo

Mailchimp

8.3#1 in email marketing softwareFrom $13 a month
Free planAndroidiOSWebAPI
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What both publish

FactDirectIQMailchimp
A/B testingYesA/B testing is offered for testing and optimizing email campaigns.
Audience segmentationYesYes
Email automationYesYes
Free planYesYes
HeadquartersNew York, NY, United StatesAtlanta, USA
Landing pagesYesYes
Monthly send limit180005000
Native integrationsDirectIQ lists 15+ native integrations and 5,000+ apps through Zapier.300

DirectIQ plans

  • Pay-as-you-go email credits$19 a month
  • Essential$19 a month
  • Unlimited$36 a month
  • Pay-as-you-go$19, paid once

Mailchimp plans

  • FreeFree
  • Essentials$13 a month
  • Standard$20 a month
  • Premium$350 a month

Pick DirectIQ if…

DirectIQ suits activity venues that want to automate email campaigns using guest data from POS systems. It may also fit teams that need audience segmentation, landing pages, or API access.

Pick Mailchimp if…

Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.

Charts they share