
DirectIQ
7.2#26 in email marketing softwareFrom $19 a monthWebAPI
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| Fact | DirectIQ | SendPulse |
|---|---|---|
| A/B testing | Yes | Yes |
| Audience segmentation | Yes | Yes |
| Email automation | Yes | Yes |
| Free plan | Yes | Yes |
| Landing pages | Yes | No |
| Paid from | 19 | 9.6 |
DirectIQ suits activity venues that want to automate email campaigns using guest data from POS systems. It may also fit teams that need audience segmentation, landing pages, or API access.
SendPulse suits marketers who need automated email campaigns, audience segmentation and A/B testing across web or mobile devices. It also fits users who want to start with a free allowance of up to 500 subscribers.