Custobar
Custobar is a retail-focused customer data and marketing automation platform for turning first-party data into action.
What Custobar is
Custobar is a retail-focused customer data and marketing automation platform for turning first-party data into action. It brings together information from physical and digital touchpoints, including sales, browsing behavior, and customer service connections. Dynamic and predictive segmentation uses continually updated customer data, while campaign automation supports customer journeys across email, push notifications, SMS, WhatsApp, and display advertising. Analytics cover email, SMS, and push performance, and campaign comparisons include ROI. Listed features also include AI-powered product recommendations and predictive customer lifetime value. Integrations include Google Ads, Meta Custom Audiences, Shopify, Shopware 6, Magento, and WooCommerce; data can move through integrations, custom connections, sources, and APIs. Custobar says it is GDPR compliant and uses secure EU-based data. The Small plan costs €548 per month and supports up to 300,000 contacts, including 20,000 contacts and monthly emails; additional contacts and email packages are available. Larger plans require contacting sales. There is no free plan.
Good
- Combines data from physical and digital touchpoints.
- Supports journeys across email, SMS, and other channels.
- Offers dynamic and predictive segmentation.
- Lists ecommerce and advertising integrations.
- Includes API support for data flows.
Watch out
- No free plan is available.
- Larger plan prices require contacting sales.
- Each plan includes five user licences.
Who it suits
Custobar is aimed at omnichannel retailers and online businesses that want to coordinate customer data, segmentation, and campaigns across sales and marketing channels.
Verdict
Custobar brings customer data, segmentation, campaign automation, and analytics together for retail and online businesses. The published Small plan starts at €548 per month; other listed tiers require a sales enquiry.
Plans and prices
From Custobar's own pricing page, checked 29 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Small | €548 a month | Up to 300 000 contacts · includes 20,000 contacts and monthly emails · additional contacts and emails available · 548 €/ Month |
| Enterprise | Priced on request | Best choice for over 1 000 000 contacts · tailored plan · Contact sales |
| Medium and Large | Priced on request | Best choice for 300 000 to 1 000 000 contacts · Contact sales |
The facts
Each one read from Custobar's own pages, with the date it was checked.
What it does
- Analytics
- Campaign analytics provide performance information for email, SMS, and push campaigns, and the CDP offers campaign comparisons that include ROI.checked 29 Sep 2026
- API access
- Custobar provides API documentation covering customer records, campaigns, webhooks, products, sales, and data import and retrieval.checked 29 Sep 2026
- Campaigns
- Marketing automation supports customer journeys and campaigns across email, push notifications, SMS, WhatsApp, and display advertising.checked 29 Sep 2026
- Customer data
- It brings together customer data from physical and digital touchpoints, including online and offline sales, browsing behavior, and customer service connections.checked 29 Sep 2026
- Data connections
- Custobar says it supports integrations, custom integrations, data sources, and APIs for incoming and outgoing data flows.checked 29 Sep 2026
- Integrations
- Listed integrations include Google Ads, Meta Custom Audiences, Shopify, Shopware 6, Magento, and WooCommerce.checked 29 Sep 2026
- Intended users
- Custobar presents its CDP as designed for omnichannel retailers and online businesses.checked 29 Sep 2026
- Personalization
- The pricing page lists AI powered product recommendations and predictive customer lifetime value among its features.checked 29 Sep 2026
- Product
- Custobar describes itself as a retail focused customer data platform and marketing automation platform for turning first party data into action.checked 29 Sep 2026
- Security and compliance
- The company describes the platform as GDPR compliant and says it uses secure, EU based data.checked 29 Sep 2026
- Segmentation
- The platform offers dynamic and predictive segmentation based on continually updated customer data.checked 29 Sep 2026
- Support
- The pricing page says its support team is available by email in English and German, and lists business review meetings and user training for established customers.checked 29 Sep 2026
- Usage limits
- Each plan includes five Custobar user licences, and every licence includes a monthly email package; additional email packages can be purchased.checked 29 Sep 2026
The company
- Founded
- 2014checked 28 Sep 2026
- Headquarters
- Espoo, Finlandchecked 28 Sep 2026
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