Cognism
Cognism provides B2B sales intelligence and contact data for revenue teams looking to identify decision-makers and develop pipeline.
What Cognism is
Cognism provides B2B sales intelligence and contact data for revenue teams looking to identify decision-makers and develop pipeline. Its web app supports audience segmentation and persona setup, while Sales Intelligence brings account buying signals together with contact details and verified mobile numbers. The service also offers direct-dial data, intent data, and technographic filters. AI Search and research tools are intended to help sellers find prospects and prepare outreach. For CRM upkeep, Cognism can identify missing or outdated fields and enrich new inbound leads automatically. Listed integrations include Salesforce, HubSpot, Pipedrive, Bullhorn, Microsoft Dynamics, Salesloft, Outreach, and Zapier. Its MCP access makes data available through AI assistants including Claude and ChatGPT; API access supports go-to-market systems and workflows. Cognism says its security credentials include ISO 27001, ISO 27701, and SOC 2 Type II, and describes encryption in transit and at rest. It addresses GDPR and CCPA and screens against global Do-Not-Call and TPS lists. Pricing is on request, with no free plan.
Good
- Combines buying signals with verified mobile numbers.
- Offers intent data and technographic filters.
- Can enrich new inbound CRM leads.
- Connects with listed CRM and sales tools.
- Available through web, extension, and API.
Watch out
- No free plan.
- Pricing is on request.
- The stated best fit often has at least five salespeople.
Who it suits
Cognism is aimed at B2B sales, marketing, and revenue operations teams, particularly those prospecting into Europe. The company says teams with at least five salespeople often see the most value.
Verdict
Cognism combines prospecting data, buying signals, CRM enrichment, and integrations for B2B revenue work. Pricing is available on request, so teams will need to discuss their needs to understand the cost.
Plans and prices
From Cognism's own pricing page, checked 21 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| CRM Enrichment | — | Enrich records at scale · Improve CRM coverage and quality · Support segmentation, routing, and reporting |
| Data-as-a-Service | — | Real-time API access · Bulk delivery · Enrichment, routing, and internal workflows |
| Basic | $1,000 a month | Capterra-listed entry plan · free version unavailable · free trial unavailable · Per Feature, Per Month |
| Cognism | Priced on request | Pricing based on business needs and selected package; packages include contact and company data, phone-verified contacts, target market analytics, and integrations to leading CRM and engagement tools |
| Pro | Priced on request | 5 seats included · everything in Standard · premium mobile filter · on-demand mobile verification · intent data · enhanced targeting · Contact Cognism for pricing |
| Standard | Priced on request | 5 seats included · core prospecting · contact and company data · MCP & API access · firmographic, technographic and signal filters · AI company research · CSV enrichment · Contact Cognism for pricing |
The facts
Each one read from Cognism's own pages, with the date it was checked.
What it does
- AI research
- Standard and Pro include AI company research for researching accounts and refining searches.checked 15 Oct 2026
- AI tools
- Cognism says its AI Search and research tool help sellers search, prepare, and dial faster.checked 9 Oct 2026
- API access
- Yeschecked 21 Sep 2026
- API endpoints
- Documented endpoints include POST person and company filtering plus count operations, with rate-limit, search-token and credit accounting.checked 15 Oct 2026
- Backups
- Backups are automated, recovery procedures are tested quarterly and recovery objectives are set to 24 hours.checked 15 Oct 2026
- Contact data
- The platform provides business emails, direct dials and phone-verified mobile numbers with regional do-not-call checks.checked 15 Oct 2026
- Credits model
- One credit reveals, enriches or exports one contact, while viewing an already revealed contact does not consume another credit.checked 15 Oct 2026
- CRM integrations
- Officially supported CRM integrations include Salesforce, HubSpot, Pipedrive, Bullhorn and Microsoft Dynamics 365.checked 15 Oct 2026
- Data enrichment
- Cognism can identify missing or outdated CRM fields and automatically enrich new inbound leads.checked 9 Oct 2026
- Data protection
- Cognism says data is encrypted in transit with TLS 1.2 and TLS 1.3 and at rest with AES-256.checked 9 Oct 2026
- Developer documentation
- The developer hub provides setup guides, browser-testable API reference pages, authentication instructions and MCP connection guidance.checked 15 Oct 2026
- Direct-dial data
- Yeschecked 21 Sep 2026
- Encryption
- Cognism says traffic uses TLS 1.2/1.3, stored data uses AES-256 and AWS Key Management Service manages encryption keys.checked 15 Oct 2026
- Funding and offices
- Crunchbase says Cognism was founded in 2015, headquartered in London, had offices in the United States, North Macedonia and Croatia, and 20 investors including AVP and Volution Capital Management.checked 15 Oct 2026
- HubSpot sync
- A native HubSpot two-way sync provides real-time contact and company alignment, in-CRM visibility and configurable field mappings.checked 15 Oct 2026
- Integrations
- The integrations page lists Salesforce, HubSpot, Pipedrive, Bullhorn, Microsoft Dynamics, Salesloft, Outreach, and Zapier.checked 9 Oct 2026
- Intended users
- Cognism identifies sales, marketing, and revenue operations teams in B2B markets as users, especially teams prospecting into Europe.checked 9 Oct 2026
- Intent data
- Cognism uses Bombora Company Surge data and lets administrators choose up to 12 topics from more than 11,000 options.checked 15 Oct 2026
The company
- Company data
- Searchable company attributes include firmographics, technologies, funding, hiring and buying-intent signals.checked 15 Oct 2026
- Company founded
- Cognism states that it was founded in 2015.checked 15 Oct 2026
- Company headquarters
- LinkedIn lists Cognism headquarters at 92 Albert Embankment, London, England.checked 15 Oct 2026
- Company size
- LinkedIn lists Cognism as a privately held company with 201–500 employees.checked 15 Oct 2026
- Headquarters
- London, United Kingdomchecked 28 Sep 2026
Money
- Free plan
- Nochecked 21 Sep 2026
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