Coaching Loft

Overview

Coaching Loft is a coaching-management service for independent coaches, coaching firms and organizations coordinating professional development. It suits practitioners who want client records, development tracking and booking tools together, with mobile apps as well as a web platform.

Its strongest fit is a coach or team that needs structured client administration and scheduling at a low entry price, then can move up as client and storage needs grow. The Basic plan is unusually inexpensive, but its two-client cap and restricted calendar sync make it a narrow starting point rather than a full-scale practice plan.

Key features

Client work and development

Session management, notes, documents, assessments and goals put the administrative record and development work in one service. Coachee dashboards give clients a dedicated view of their coaching, while the question library can help coaches structure conversations. Development tracking and coach matching extend the product beyond appointment administration; manager tools also make it relevant to workplace coaching programs.

Scheduling and integrations

Scheduling pages and appointment booking support client-facing scheduling, and Zoom and Microsoft Teams integrations support video sessions. The broader integration set includes Zapier, PayPal, HubSpot, Mailchimp and Leadfeeder, along with calendar connections and an Open API. That range is useful for connecting coaching operations to other business workflows, though the Basic tier has a meaningful calendar limitation: it includes Google Calendar but not Outlook, iCalendar or Office 365.

Security and support

Coaching Loft says data is encrypted in transit and at rest, with 256-bit encryption on every plan. Its cloud providers hold SOC 2 Type 2 and ISO 27001 certifications; those certifications belong to the providers, not Coaching Loft. The company says users own their data and it does not sell it, and enterprise data processing agreements are available. Support includes a 24/7 AI chatbot, human help during working hours, email support, and bookable demos or onboarding calls.

Pricing

Coaching Loft has a free plan and a 14-day trial. The paid entry price is $1 a month billed annually, but the Basic plan is capped at 2 clients or coachees, 50 MB storage and one scheduling page. It includes base functionality, a public coach profile and Google Calendar sync. This is best for a coach assessing the workflow or serving a very small client roster, not for a growing practice or anyone dependent on Outlook or Office 365.

All four plans include base functionality and a public coach profile. Core is the more practical step for an active solo coach, with five times Basic's client limit and ten times its storage, plus a second scheduling page. Premium makes room for a larger roster or multiple booking routes; Master removes the client and page caps, although storage remains limited to 2 GB. The listed annual billing term applies to Basic; no equivalent term is stated for the higher prices. Enterprise data processing agreements are available, but an enterprise plan price is not provided.

Platforms

Coaching Loft is available on Android, iOS and the web, with an API also offered. Native mobile apps make it a plausible option for coaches and coachees who need access away from a desktop.

Who it's for

Independent coaches get client records, booking pages and development tools in one place, while coaching firms can use higher client allowances and multiple scheduling pages. Organizations may find the manager tools and enterprise data agreements relevant, and coachees receive dashboards. The Basic tier is a poor fit for larger practices: its two-client limit is restrictive, and its calendar support excludes several common calendar options.

Pros and cons

• Pros: Coaching records combine sessions, notes, documents, assessments and goals, supporting both administration and development tracking.
• Pros: The plan ladder scales from two clients to unlimited clients, with more storage and scheduling pages at each level.
• Pros: Native iOS and Android apps, video-service integrations and a broad integration set support mixed coaching workflows.
• Cons: Basic's two-client and 50 MB caps make the exceptionally low annual price useful only for a very small roster.
• Cons: Outlook, iCalendar and Office 365 are unavailable on Basic, so calendar needs can force an upgrade.
• Cons: Even Master is capped at 2 GB of storage, which may constrain document-heavy coaching work.

Alternatives

For an employee-coaching shortlist, see Employee Coaching Software. Choose AceUp if an enterprise coaching program with a discovery-call sales process better suits your needs. CoachHub is another paid option with Android, iOS, web and API platforms, with pricing handled through a demo request. Consider Sharpist for an organizational coaching program using a flexible credit model and custom pricing. Together may suit mentoring programs priced around active matched users, with implementation and support included. Sama offers a paid starter option aimed at small teams, with a dedicated 1:1 coach and customer support. Speexx Coaching is priced by quote according to user count, modules and personalization, with minimum license numbers typically starting at 50 users. TRAKCoaching is another paid platform for internal coaching and manager-to-employee development programs. Nadia is also available on web, iOS and Android.

Verdict

Coaching Loft is a strong fit for independent coaches and smaller coaching teams that want scheduling, client development and records in one mobile-and-web service. Its flexible client and scheduling limits and broad integrations are the main reasons to choose it; the Basic plan's tight caps, restricted calendar options and Master plan's 2 GB ceiling are reasons to look elsewhere or budget for a higher tier.