Sama

What Sama is

Sama combines coaching expertise and data intelligence to help people and organisations navigate change. Its platform helps organisations manage internal and trusted external coaches, goals, sessions, progress and impact. Analytics present participation, progress and capability trends across teams and regions. Sama says its AI matches team members with credentialed coaches based on their goals and industry experience in under seven minutes. Organisations can tailor programs by department, region or leadership level, with control over goals, metrics and outcomes. Coaching sessions are described as confidential; leaders receive anonymized, aggregated insights. The platform connects with learning and HR systems, though specific integrations are not named. Listed capabilities include session management, development tracking, manager tools, mobile apps and single sign-on. Sama states that it is GDPR-compliant and that transmitted app data is encrypted. Its terms say services are currently provided only in English. It is available on Android, iOS and web. Pricing is on request, and there is no free plan.