Clare

Overview

Clare is a conversational self-help service for adults who want mental health guidance through calls, messaging and guided exercises. Its combination of scheduled or on-demand phone access and WhatsApp support is its clearest distinction; it is not a substitute for psychotherapy or other professional care.

The exercises draw on self-compassion, stress management, positive psychology, resilience and meditation. Clare’s maker says psychologists curate its content with advisor oversight, but the service is not aimed at people with bipolar or psychotic disorders, acute substance dependence or acute suicidality.

Key features

Users can follow a weekly call schedule or start a call when it suits them, and can also contact Clare through WhatsApp. Conversation memory, guided exercises, behavioral coaching and human escalation are included among its capabilities. This mix suits someone seeking recurring, low-friction support; the call-and-message format will matter less to someone who primarily wants a standalone exercise library.

Clare’s content is intended for self-help. It recommends professional help for persistent or strong anxiety symptoms and does not provide traditional psychotherapy. It also offers crisis resources, but that does not make it appropriate for acute suicidality or a replacement for urgent care.

For organizations, Clare describes a separate clinical AI product for clinic and practice admissions. Its homepage says automated intake assessment can save practitioners 60 minutes of assessment time, and describes WhatsApp chat and phone calls for employees. This is a distinct organizational use case rather than a reason to choose the consumer self-help plans.

Pricing

The free plan costs nothing and provides calls and messages from 9 am to 5 pm daily in the user’s local time. It is a useful way to try the conversation format, but restricted hours make it less suitable for people who need access outside that window.

The Monthly plan is $4.99 a month, billed monthly, with a 7-day free trial, unlimited calls and messages, and cancellation anytime. It fits someone who wants full access without an annual commitment. The Annual plan is $29.99 a year and also includes a 7-day free trial, unlimited calls and messages, and cancellation anytime; the billing description says “billed monthly” and also shows “$8.33/month,” so confirm the charge terms before subscribing.

Premium costs £99.99 a year, billed £99.99 annually, and adds 24/7 access alongside unlimited calls and messages. It is the clearest fit for someone prioritizing around-the-clock availability, but costs more than the other paid options and is priced in GBP. Subscription and payment questions can be directed to [email protected].

Platforms

Clare is available on Android, iOS and the web. Phone calls, WhatsApp and SMS are listed as access channels, giving users more than an app-only way to reach it.

Who it's for

Clare is best suited to adults who want conversational self-help, guided coping exercises and regular phone or messaging contact. Its age requirement and exclusions rule it out for people under 18 and for those with the specified acute or serious conditions. People with persistent or strong anxiety symptoms should seek professional help rather than rely on Clare alone.

Pros and cons

• Pro: Calls and WhatsApp messages complement guided exercises, making support available in both conversational and reflective formats.
• Pro: The free plan offers daily calls and messages, while paid plans provide unlimited access and a 7-day trial.
• Pro: The maker says health information is processed only with explicit consent, data is not sold or used to train Clare’s systems, and users can request deletion; it also states HIPAA and GDPR compliance.
• Con: Free access is limited to 9 am–5 pm local time, and 24/7 access requires the higher-priced Premium plan.
• Con: Clare is self-help rather than psychotherapy and excludes several groups who may need specialized or urgent care.
• Con: The Annual plan’s billing wording is inconsistent, so its payment schedule is worth checking before purchase.

Alternatives

Browse the AI Mental Health Chatbots list to compare services across the category.

Choose Dr. Riya by Mindtalk if you want a free option on Android, iOS or web and do not need diagnosis, prescribing or therapy. Consider Elomia if you want a freemium chatbot with Android, iOS, web and API platforms, including a lifetime individual subscription option.

Cass is a free web-based alternative with employee pricing at scale or active-user pricing with 24/7 access. For a structured exercise-led approach, CBT without a Therapist: Helpy offers a free plan with unlimited thought journaling, a full audio exercise library and limited AI chat replies, without a free trial.

Noa by Anshap is another free option, with all core features available at no cost and no paywalls or hidden fees. Pick Thrive AI if its free chatbot, blogs and self-assessments suit you and you can do without AI-guided exercises on the free plan. Mentis is a freemium alternative for Android and iOS, combining tracking, journaling and CBT activities with limited AI features on its free plan. Blue Fever is a free option for iOS and macOS.

Verdict

Clare is a good fit for adults who want self-help that combines guided exercises with recurring calls or messaging, especially if they value the free daytime access or a paid unlimited plan. Its strongest reason to choose it is the conversational access across phone and WhatsApp; look elsewhere if you need psychotherapy, fall within its stated exclusions or require dependable 24/7 access without paying for Premium.