Noa by Anshap

Overview

Noa by Anshap pairs AI wellbeing support with access to human specialists and tools for organisational reporting. It is best suited to people who want self-guided support with a route to specialist care, and to employers considering a structured wellbeing pilot. Its broad set of channels and free core service are appealing, though some workplace integrations remain in pilot or on the roadmap.

Built by psychologists, Noa uses evidence-based approaches such as CBT. It can connect users with matched, credential-verified specialists, and the first consultation is free. That combination makes it more than a standalone chatbot, but it is not a substitute for a clinical service when diagnosis, prescribing or ongoing therapy is needed.

For more options in the category, browse our AI Mental Health Chatbots list.

Key features

AI support and guided practice

Noa offers guided exercises and behavioral coaching alongside AI listening and support. A CBT foundation gives its self-guided component a recognizable structure, which may suit people looking for practical wellbeing support rather than an open-ended chat alone. The service does not specify the particular exercises or coaching format, so readers who need a defined programme should check whether its approach meets their needs.

Human care and crisis routing

Users can be matched with credential-verified specialists, with the first consultation free. Noa also routes users to region-aware crisis resources, including iCALL, Vandrevala and AASRA. These are meaningful escalation paths, but anyone needing urgent help should use an appropriate crisis service rather than rely on an AI assistant.

Circles and privacy

Circles are one-hour, audio-only group sessions hosted by psychologists. Participants may listen or type and need not use their real names, an option for people who prefer a lower-pressure way to take part. Anshap says conversations are end-to-end encrypted and personal data is not sold, shared or used for advertising.

Workplace handoffs and reporting

Organisations can configure handoffs to existing EAP providers, internal counselling teams or Anshap’s specialist network. A web leadership dashboard, PDF cohort reports and CSV/API exports of aggregated cohort metrics are live. Exports are cohort-level and anonymised at source; audit logs are available on request. Darwinbox and Keka cohort-only syncs are in pilot, while BambooHR and Workday are on the Q4 2026 roadmap, so employers needing those connections now should look elsewhere or confirm their pilot options.

Pricing

Noa’s free plan costs nothing and includes all core features, with no paywalls or hidden fees. Guided exercises, behavioral coaching, human escalation, crisis resources and access across web, iOS and Android are included, making it a strong starting point for individuals who want to explore the service without a subscription.

For organisations, Anshap describes an eight-week pilot designed together with the organisation, with no commitment. Custom pricing applies beyond the free individual plan; employers should discuss the scope and terms directly before relying on it for a wider rollout.

Platforms

Noa supports web, iOS and Android, and Anshap lists WhatsApp as a live channel. Microsoft Teams is in pilot, so it is not yet a dependable choice for organisations that require a live Teams deployment.

Who it's for

Noa is a sensible fit for individuals seeking free AI wellbeing support with guided practice and a path to a specialist. It may also suit employers who want to test an organisational wellbeing programme with cohort-level reporting and configurable counselling handoffs. It is less suitable for organisations whose rollout depends on an HRIS connection still in pilot or on the roadmap, or for anyone seeking a replacement for clinical diagnosis or treatment.

Pros and cons

• Pros: Core features are free across web, iOS and Android, including human escalation and crisis resources, so users can try a broad service without a paywall.
• Pros: Matched, credential-verified specialists and a free first consultation give users a clear next step beyond AI support.
• Pros: Workplace handoffs and anonymised cohort reporting support employers that need to connect wellbeing services with existing care routes.
• Cons: Teams is only in pilot, and HRIS support is incomplete, limiting immediate fit for some workplace deployments.
• Cons: The free individual plan does not establish what organisational use costs; employers need to agree custom pilot terms.

Alternatives

Cass is worth considering for employers who prefer explicit per-employee pricing at scale or active-user pricing at $5 a month; it is web-only.

Thrive AI may suit mobile users who want a chatbot, blogs and self-assessments on its free plan; that tier does not include AI-guided exercises.

Dr. Riya by Mindtalk offers a free service on iOS, Android and web, but explicitly does not provide diagnosis, prescribing or therapy.

Elomia is another freemium option across Android, API, iOS and web, with individual subscription choices.

CBT without a Therapist: Helpy may be a better fit for someone focused on a thought journal and a full exercise library; its free tier has limited AI chat replies and no free trial.

Clare is an alternative for people who want calls and messages during daily local-time service hours on its free plan, with a 7-day trial for its monthly plan.

Alongside is another option for readers comparing paid services.

Mentis may appeal to users who want mood, energy and sleep tracking, journaling and core CBT activities alongside a limited AI plan on its free tier.

Verdict

Noa is a strong choice for individuals who want free, multi-platform wellbeing support with a credible route to a human specialist, and for employers willing to begin with a tailored pilot. Its combination of exercises, escalation and cohort reporting is the main reason to choose it. Look elsewhere if your organisation needs fully live HRIS or Teams integrations, or if you need a clinical service rather than wellbeing support.