CallMatrix
CallMatrix is a web and API platform for routing and monetizing calls while tracking visitors, qualifying callers, and sending conversions to Google Ads.
What CallMatrix is
CallMatrix is a web and API platform for routing and monetizing calls while tracking visitors, qualifying callers, and sending conversions to Google Ads. Routing can use auctions, weighted distribution, round-robin, or waterfall rules, with conditions for geography, time, and day. Its visual IVR builder supports multi-level trees, unlimited nodes, and details such as ZIP codes and service types. Dynamic Number Insertion captures Google Click IDs, UTM parameters, and referrer data for attribution. Embeddable forms and callback widgets can start outbound calls and route leads through campaigns. Dashboards, 10-dimension analysis, CSV export, and a live call board provide reporting. Google Ads integration supports campaign synchronization and conversion uploads, including GCLID click conversions; probabilistic call matching is available on Growth. CallMatrix says it blocks robocalls, duplicate callers, and suspicious patterns. Starter costs $49 a month, Growth $79 a month, and annual plans are listed at 490.00 USD or 790.00 USD.
Good
- Multiple routing strategies with conditional rules
- Visual IVR supports unlimited nodes
- Dynamic Number Insertion captures attribution data
- Google Ads conversion uploads
- TLS 1.3 and AES-256 encryption
Watch out
- No free plan or free trial
- Starter limits inbound calls and users
- REST API is available only on Enterprise
Who it suits
CallMatrix suits US performance marketers, lead-generation agencies, and call networks managing routed calls, attribution, and advertising conversions.
Verdict
CallMatrix combines call routing, caller qualification, attribution, analytics, and Google Ads conversion handling. Plan limits and API availability vary, so the listed allowances matter when selecting Starter, Growth, or Enterprise.
Plans and prices
From CallMatrix's own pricing page, checked 7 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | $49 a month | 1,000 inbound calls/month · 10 phone numbers · 5 campaigns · 3 users · Email support (48-hour response) · $49/month |
| Growth | $79 a month | 5,000 inbound calls/month · 50 phone numbers · Unlimited campaigns · 10 users · Priority email support (24-hour response) · $79/month |
| Starter Annual | $490 a year | 12 months for the price of 10 · vs $588 monthly · Save $98/year · $490/year |
| Growth Annual | $790 a year | 12 months for the price of 10 · vs $948 monthly · Save $158/year · $790/year |
| Enterprise | Priced on request | Unlimited calls & numbers · Unlimited campaigns & users · 99.99% SLA · Dedicated account manager · Phone + Slack support · Custom pricing |
| Enterprise Annual | Priced on request | Enterprise plan · Annual pricing is custom · Custom, typically 15-20% discount vs monthly |
The facts
Each one read from CallMatrix's own pages, with the date it was checked.
What it does
- Analytics
- The platform lists dashboards, 10-dimension segment analysis, CSV export, and a live call board with real-time updates.checked 7 Oct 2026
- API
- The REST API is available on Enterprise and provides programmatic access to campaigns, buyers, calls, analytics, and number management.checked 7 Oct 2026
- Audience and location
- CallMatrix says it serves US performance marketers, lead generation agencies, and call networks, and is headquartered in the US.checked 7 Oct 2026
- Call attribution
- Dynamic Number Insertion can capture Google Click IDs, UTM parameters, and referrer data for call attribution.checked 7 Oct 2026
- Caller qualification
- The visual IVR builder supports multi-level trees, unlimited nodes, and data capture such as zip codes and service types.checked 7 Oct 2026
- Data handling
- CallMatrix says it does not sell personal information or call data and does not review recordings unless the customer explicitly requests support.checked 7 Oct 2026
- Fraud protection
- CallMatrix says it detects and blocks robocalls, duplicate callers, and suspicious patterns.checked 7 Oct 2026
- Google Ads
- The Google Ads integration syncs campaign data and supports conversion uploads, including GCLID click conversions and probabilistic call matching on Growth.checked 7 Oct 2026
- Integrations
- The site lists Google Ads integration plus client integrations through webhooks, API polling, and CSV import.checked 7 Oct 2026
- Lead capture
- Embeddable lead forms and callback widgets can initiate outbound calls and route leads through campaigns.checked 7 Oct 2026
- Product
- CallMatrix describes itself as a call routing and monetization platform that tracks visitors, qualifies callers, runs real-time auctions, and uploads conversions to Google Ads.checked 7 Oct 2026
- Routing
- Its routing strategies include auction, weighted, round-robin, and waterfall routing, with conditional rules for geography, time, and day.checked 7 Oct 2026
- Security
- The privacy policy states that data is encrypted in transit with TLS 1.3 and at rest with AES-256, with database access restricted by role-based controls.checked 7 Oct 2026
- Support
- Starter includes email support with a 48-hour response, Growth includes priority email support with a 24-hour response, and Enterprise includes phone and Slack support.checked 7 Oct 2026
The company
- Headquarters
- United Stateschecked 28 Sep 2026
Alternatives to CallMatrix
- 1
Voicent
Free planAndroidiOSWebAPI8.2From $163 a month - 2
CallFire IVR
Free planAndroidiOSWebAPI8.0From $99 a month - 3
Knowlarity Cloud Contact Center
AndroidiOSWebAPI7.8From ₹16,800 a year - 4
MyOperator
AndroidiOSWebAPI7.8From ₹5,000 a month - 5
Momo Business IVR
Free planWebLinuxmacOSWindows7.4From 25,000 TZS a month - 6
KloudTalk
AndroidiOSWebmacOS7.3From $240 a year