Bynder
Bynder is a digital asset management platform for teams that need to organize and govern brand-approved images, videos, documents, and audio.
What Bynder is
Bynder is a digital asset management platform for teams that need to organize and govern brand-approved images, videos, documents, and audio. Metadata and tagging, approval workflows, version history, and guest sharing cover common asset-management needs. Its AI search accepts image, text, and speech queries, and can enrich metadata and detect duplicates. Governance tools include configurable taxonomy, role-based access, and support for multiple brands, markets, and teams. Teams can tailor homepages and portals for internal users and external partners. Bynder lists more than 160 pre-built integrations, custom connections, and Bynder MCP for workflows involving CMS, PIM, creative tools, and AI assistants. Its Android and iOS apps can search, filter, view, collect, favorite, and share assets; iOS also offers offline viewing. Packages include onboarding, rights management, a customizable homepage, single sign-on, a custom URL, and 24/7 support. Pricing is on request, varies by users, storage, MarTech usage, products, and support level, and there is no free plan.
Good
- Supports images, videos, documents, and audio.
- AI search includes image, text, and speech queries.
- Role-based access and configurable taxonomy support governance.
- Mobile apps can collect, favorite, and share assets.
- Packages include onboarding and 24/7 support.
Watch out
- No free plan.
- Pricing is available on request.
Who it suits
Bynder suits organizations managing approved assets across teams, brands, or markets, including those that want mobile access and integrations with business or creative tools. Its packages are described as available to organizations of any size, though pricing is customized.
Verdict
Bynder combines asset organization, governance, AI search, and sharing in one DAM, with mobile apps and a broad set of integration options. Organizations should request a customized quote and assess its package scope against their needs.
Plans and prices
From Bynder's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Basic | Priced on request | AI and Automation · Brand Guidelines · Centralized Asset Storage · Asset Workflow · Content Workflow · Studio |
| Custom package | Priced on request | Customized by use case; pricing depends on users, storage, MarTech usage, included products, and support level |
The facts
Each one read from Bynder's own pages, with the date it was checked.
What it does
- AI search
- AI search supports natural-language, image, similarity, text-in-image, speech-to-text and face-recognition discovery.checked 15 Oct 2026
- Analytics
- Analytics reports on workflow bottlenecks, portal adoption and content performance.checked 15 Oct 2026
- API access
- Yeschecked 21 Sep 2026
- Asset workflow
- Asset Workflow supports briefing, proofing, review and approval of digital assets.checked 15 Oct 2026
- Content workflow
- Content Workflow structures collaborative content production and includes generative-AI capabilities.checked 15 Oct 2026
- Customization
- Users can create tailored homepages and portal experiences for internal teams and external partners.checked 11 Oct 2026
- Custom portals
- Administrators can tailor homepages and portal experiences for different audiences, navigation paths and permissions.checked 15 Oct 2026
- Developer documentation
- Bynder maintains API reference and changelog pages but says it is migrating to a new Developer Portal.checked 15 Oct 2026
- Display and mobile limits
- The interface requires at least 1024-pixel screen width, and mobile web browsers are unsupported; Bynder directs smaller-screen users to its mobile app.checked 15 Oct 2026
- Dynamic transformations
- Dynamic Asset Transformation automatically creates optimized asset versions at scale for connected channels.checked 15 Oct 2026
- Example integrations
- The integration marketplace lists Salesforce Commerce Cloud, SharePoint, Shopify, Asana, monday.com, Sitecore, and Adobe Experience Manager among its connectors.checked 11 Oct 2026
- Funding
- Insight Partners announced a $22.2 million Series A investment in Bynder in August 2016.checked 15 Oct 2026
- Governance
- The DAM provides configurable taxonomies, role-based access controls and support for multiple brands, markets and teams.checked 15 Oct 2026
- Guest sharing
- Yeschecked 21 Sep 2026
- Hosting model
- Bynder is presented as a SaaS service; the reviewed materials do not document a self-hosted deployment.checked 15 Oct 2026
- Integration examples
- Marketplace connectors include SharePoint, OneDrive, Contentful, Asana, Salesforce Commerce Cloud, Salesforce Marketing Cloud, Shopify and Akeneo.checked 15 Oct 2026
- Integrations
- Bynder lists 169 marketplace applications and describes more than 160 pre-built integrations.checked 15 Oct 2026
- JavaScript SDK
- Bynder publishes a Node.js JavaScript SDK requiring Node.js 14.14 or newer, with OAuth and client-credentials support.checked 15 Oct 2026
- Java SDK
- A public Java SDK provides OAuth, asset, collection, brand, tag, metaproperty and derivative services, with release 2.2.32 documented.checked 15 Oct 2026
- Limit: complexity
- Reviewers mention confusing permissions and derivatives, complex filters, setup effort and an interface that can feel dated or slow.checked 15 Oct 2026
Where it runs
- Approval workflows
- Yeschecked 21 Sep 2026
- Browser requirements
- Supported browsers are current Chrome, Edge, Firefox and Safari; Chrome is recommended.checked 15 Oct 2026
The company
- Company facts
- LinkedIn lists Bynder as privately held, founded in 2013, headquartered in Amsterdam and employing 501–1,000 people.checked 15 Oct 2026
Money
- Free plan
- Nochecked 21 Sep 2026
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