BrandYourself

BrandYourself is a web service for auditing and improving an individual’s search results, social profiles, and exposed personal data. It suits job seekers, freelancers, consultants, and entrepreneurs whose opportunities depend on a credible public footprint. The free tier is useful for an initial assessment, while paid plans add broader monitoring and either self-directed or expert-managed follow-through.

Overview

Founded in 2009 and headquartered in New York, BrandYourself combines reputation software with optional managed services. Its focus is personal rather than broad corporate reputation management: you identify risks in search and social channels, receive an action plan, and can monitor for new problems. DIY users should expect to sign in about once a week and spend roughly 30 minutes carrying out recommended steps. That is a manageable routine for someone willing to own the process, but it is not a set-and-forget solution.

Key features

The free Reputation Report scans a person’s web presence for positive and risky factors and produces a Reputation Score. CleanSearch examines Google results for potentially damaging material such as negative press, bad reviews, court records, and exposed private information. The score provides a quick starting point; decisions still depend on examining the individual results and choosing an appropriate response.

SocialScan uses machine learning to flag social posts that may look unprofessional, while CleanImage reviews social photos for content including drinking, drug use, or lewd gestures that could affect career prospects. Facebook and Twitter connections allow those profiles to be scanned. These tools are especially relevant before a job search or client pitch, although a flag is a prompt for human judgment rather than a final verdict about a post or image.

PrivacyProtector helps locate and remove sensitive personal information from more than 50 data-broker sites. BrandYourself also monitors Google Search, social media, Yelp, Zocdoc, and Glassdoor, alerting users when damaging results, posts, images, or exposed information appear. Mention monitoring and review-response tools add ways to react after a problem surfaces, rather than merely cataloging it.

For users who do not want to execute the work, Managed Services provide tailored campaigns run by expert teams, with monthly reports and regular check-in calls. DIY customers can contact support by email or at (646) 863-8226.

Pricing

Free costs nothing and allows three properties. It is the sensible entry point for a basic reputation scan, but the property cap limits ongoing coverage.

Premium DIY costs $99 a year, billed by an automatically recurring subscription, and includes unlimited properties. It fits professionals who need continuing monitoring and are prepared to follow the action plan themselves. The lower-cost free option gives up that unlimited scope, and BrandYourself’s FAQ says Premium DIY subscriptions are nonrefundable.

Concierge services typically start around $599 a month. Pricing varies by individual needs, so this is custom-priced managed work rather than a fixed package. It is aimed at clients who value expert execution, reporting, and regular calls more than minimizing cost.

Platforms

BrandYourself runs on the web. Its account connections include Facebook and Twitter for profile scans.

Who it's for

Choose BrandYourself if you are preparing for employment, building a freelance or consulting practice, or running a business where your personal search results influence trust. The combination of search, social, image, privacy, and mention monitoring is more useful for a broad personal-footprint review than a single-profile checker. It is less suitable if you want someone else to do everything without paying for concierge service, or if you need a fixed one-time purchase rather than an automatically renewing subscription.

Pros and cons

Pros

• Combines reputation scoring, Google-result analysis, social and image checks, privacy removal, and monitoring in one service.
• PrivacyProtector covers more than 50 data-broker sites, extending the service beyond public-image management.
• Unlimited properties on Premium DIY support users with multiple names, profiles, or professional identities.
• Managed campaigns include monthly reports and check-in calls for clients who want expert execution.

Cons

• The free plan is limited to three properties, so broader ongoing coverage requires payment.
• DIY users must regularly review alerts and spend time following the action plan; scans do not make those decisions for them.
• Premium DIY renews automatically and is nonrefundable.
• Concierge service starts around $599 a month, putting hands-off support beyond many individual budgets.

Alternatives

For a wider directory of options, see Online Reputation Management Software.

Trustindex is a better fit when you need review-focused tools across Android, iOS, desktop, extensions, APIs, self-hosting, and the web, with a feature-limited free package and trial.

Choose Reviewgrower instead for review management with location, review-profile, email, video-review, and grid-rank limits spelled out in a freemium web/API offering.

AI Review Sensor suits users who mainly want AI-generated review replies, including a free lifetime allowance of 1,000 replies and a 39.99 USD monthly Starter plan.

Pick GuestRevu for hospitality-oriented survey and competitor tracking, with a 34.99 USD monthly Core plan per property.

Nextiva is the alternative when business communications such as voice, SMS, video meetings, and screen sharing matter more than personal reputation scanning.

Podium Webchat is an option for businesses seeking an industry-tailored webchat quote.

Qualtrics fits individuals who need survey creation, with a free plan for one user, three active surveys, and 500 total responses.

Repmanager is suited to location-based review management, offering a free one-location tier and paid multi-location plans.

Verdict

BrandYourself is a strong choice for professionals who need one place to inspect search and social risks, reduce data-broker exposure, and keep watch for new issues. Its free tier makes an initial audit accessible, while Premium DIY adds unlimited properties for users willing to maintain the routine. Look elsewhere if you require refundable subscriptions, a cheaper fully managed service, or communications and survey functions rather than personal reputation and privacy work.