Birch

Birch is a paid social advertising automation platform for performance marketing teams managing campaigns across several ad networks. It suits teams that need repeatable rules, campaign launches, post boosting and client-ready reports; its main trade-off is that automated rules and reports stop when the 14-day trial ends unless you choose a plan.

Overview

Birch automates recurring paid-social work, from applying rules to launching groups of ads and turning qualifying organic posts into paid campaigns. Its combination of automation, reporting and integrations is aimed at marketers who manage ongoing campaigns, rather than occasional advertisers looking for a free tool.

The product began as Revealbot in New York City in 2016 and was rebranded as Birch in 2024. Birch also offers Birch Hub for server-side tracking: it collects events through a first-party pixel and gateway server, then sends them to Meta through CAPI. That gives teams a separate way to route event data alongside campaign management.

Key features

Rules and campaign launches

Automation rules support nested AND/OR conditions, custom metrics and more than 20 actions, with checks as often as every 15 minutes. That range suits teams with detailed campaign logic and frequent adjustments; the shorter checking interval is useful when a decision depends on changing performance, though rules still require a plan after the trial. Birch AI can turn a natural-language request into a draft rule for review, keeping a person in the approval loop before it goes live.

Launcher can create multiple ad sets at once, with up to 50 ads in each. This is a practical fit for marketers preparing larger campaign batches, rather than a differentiator for teams that rarely launch ads in volume.

Boosting and reporting

Birch can turn qualifying Instagram and Facebook organic posts into ads when they meet custom conditions, reducing the need to manually identify posts for promotion. Scheduled cross-platform reports and white-label reports with client branding make the reporting tools particularly relevant to agencies and teams communicating results to clients.

Integrations and tracking

Birch lists Slack, Google Analytics, Google Drive, Google Sheets, Adjust, Hyros, Wicked Reports and AppsFlyer integrations. Its ad-platform list includes Meta, Instagram, Google Ads, Snapchat Ads and TikTok Ads. The breadth is useful for teams working across those channels, but platform coverage should not be mistaken for proof that every feature works identically on each one.

Birch's data processing agreement describes encryption in transit and at rest, least-privilege access controls and AWS-hosted production systems. Birch says workspace data used by Birch AI is processed to answer requests and is not used to train external AI models.

Pricing

Birch offers a 14-day free trial without a credit card and says users can cancel anytime. When the trial ends, automated rules and reports are disabled until a plan is chosen, so the trial is a temporary evaluation rather than a continuing free tier.

Essential costs $49 a month, billed monthly, with annual billing offered at 20% off. Pricing varies with monthly ad spend across connected accounts. It includes Overview, post boosting, reports, the Activity page, Slack integration and email support. This is the lower-cost fit for teams focused on boosting and reporting; it does not include the automated rules and strategies or Launcher included in Pro.

Pro costs $99 a month, billed monthly, with annual billing offered at 20% off; pricing also varies with monthly ad spend across connected accounts. It includes Essential features plus automated rules and strategies, Explorer, Launcher, custom metrics and timeframes, and a Stage free version. This is the plan to consider when automation and bulk campaign creation justify the higher starting price. The Pro plan description also begins to name another feature, but its label is incomplete.

Enterprise has custom pricing and requires contacting sales. It includes Pro features, a custom Stage limit, onboarding and technical setup help, premium support, and no limits or overages. It is aimed at teams that need those support and usage terms rather than a published fixed-price plan.

Birch Hub is priced separately by event volume per gateway: free for 10,000 events/mo, $10 a month for 500,000 events/mo, $49 a month for 5,000,000 events/mo, $149 a month for 20,000,000 events/mo, $249 a month for 50,000,000 events/mo, and $499 a month for 150,000,000 events/mo. The free tier has a 10,000-event monthly cap per gateway; higher-volume tracking carries a recurring charge.

Platforms

Birch is available on iOS and the web. Its listed advertising platforms are Meta, Instagram, Google Ads, Snapchat Ads and TikTok Ads.

Who it's for

Birch is best suited to performance marketing teams and agencies managing recurring campaigns across multiple networks. The rule builder, launch batching and scheduled, white-label reports are most valuable when campaign work repeats and results need to be shared. Teams that need only basic boosting or reporting can start with Essential, while teams that need rules and Launcher should weigh Pro's higher, spend-dependent pricing. It is a weaker fit for users who need a lasting free plan or want automation and reports to remain active without choosing a paid plan.

Pros and cons

• Pros: Detailed rules can combine nested conditions, custom metrics and more than 20 actions, with checks as often as every 15 minutes.
• Pros: Launcher supports batch creation of ad sets with up to 50 ads each, and white-label reports can carry client branding.
• Pros: Birch AI drafts rules from natural-language requests for review before activation.
• Cons: There is no free plan for the campaign-management product, and automated rules and reports are disabled when the 14-day trial ends.
• Cons: Essential omits automated rules and Launcher, while both Essential and Pro pricing varies with connected-account ad spend.
• Cons: Birch Hub's free tier is capped at 10,000 events per month per gateway, so higher-volume tracking requires a paid tier.

Alternatives

For a broader comparison of tools in this category, see Social Media Advertising Software.

• Madgicx is worth comparing if Android access matters; it also offers a 7-day free trial and lists automation, targeting, analytics and ad management.
• AdRoll may suit teams seeking retargeting with no fee to get started and payment only for media; it also offers free creative support and AI Assistant insights.
• Attensify is an option for users who want a free tier with 50 AI-generated posts per month, three social channels and basic analytics.
• GetChannel offers a free plan for one workspace, up to three connected channels, seven days of data history and one team member.
• HiConversion is another freemium option, with a client plan requiring a minimum 10,000-ruble top-up that goes entirely to the ad budget.
• ROI Hunter may fit teams seeking a free product performance audit, provided they meet its €50k/month dynamic spend and 1k+ SKU requirements.
• Brandwatch Listen is an alternative to consider for social listening.
• Metadata is an alternative to consider for managed advertising proposals scoped to selected channels and capabilities.

Verdict

Choose Birch if your performance marketing team needs recurring paid-social automation, campaign batching and reports that can be branded for clients. Its strongest case is the combination of configurable rules and operational tools across several listed ad networks. Look elsewhere if you need a permanent free campaign-management tier or want rules and reports to continue after evaluation without committing to a plan.