Birch
7.2#3 in social media advertising softwareFrom $10 a monthFree planiOSWeb
VisitBirch vs Madgicx
What both publish
| Fact | Birch | Madgicx |
|---|---|---|
| Founded | 2016 | 2019 |
| Product | Birch automates repetitive paid social advertising work for performance marketing teams. | Madgicx describes itself as an AI advertising platform for optimizing Meta ads and managing advertising operations. |
| Security and privacy | Birch's data processing agreement describes encryption in transit and at rest, least-privilege access controls, and AWS-hosted production systems. | The privacy policy describes GDPR controller/processor roles, standard contractual clauses, deletion controls and reasonable administrative, technical and physical safeguards. |
Birch plans
- Birch Hub — 10,000 events/moFree
- Birch Hub — 500,000 events/mo$10 a month
- Birch Hub — 5,000,000 events/mo$49 a month
- Essential$49 a month
- Pro$99 a month
- Birch Hub — 20,000,000 events/mo$149 a month
Madgicx plans
- Analytics Plan$15 a month
- Automation Plan$15 a month
- Targeting Plan$25 a month
- Madgicx plans$45 a month
- Tracking Pro$49 a month
- Madgicx Pro Complete$99 a month
Pick Birch if…
Birch suits performance marketing teams managing paid social campaigns across its listed ad platforms. It is also relevant to teams that want automated rules, campaign creation, or client-branded reporting.
Pick Madgicx if…
It suits advertisers managing Meta campaigns who want account recommendations, automation and creative workflow tools. The maker says it is most suitable for advertisers spending at least $2,500 per month on Facebook ads.