
Birch
7.2#3 in social media advertising softwareFrom $10 a monthFree planiOSWeb
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| Fact | Birch | RedTrack |
|---|---|---|
| Founded | 2016 | 2019 |
| Headquarters | Covina, California, USA | Limassol, Cyprus |
| Integrations | The integrations page lists Slack, Google Analytics, Google Drive, Google Sheets, Adjust, Hyros, Wicked Reports, and AppsFlyer. | The integrations directory groups connections for ad platforms, ecommerce, CRMs, affiliate networks, analytics and BI, and automation. |
| Product | Birch automates repetitive paid social advertising work for performance marketing teams. | RedTrack is a B2B ad tracking and campaign optimization platform launched in 2019. |
| Security and privacy | Birch's data processing agreement describes encryption in transit and at rest, least-privilege access controls, and AWS-hosted production systems. | RedTrack states that it complies with GDPR and that its data processing agreement is based on the European Commission’s standard contractual clauses. |
Birch suits performance marketing teams managing paid social campaigns across its listed ad platforms. It is also relevant to teams that want automated rules, campaign creation, or client-branded reporting.
RedTrack suits affiliate and lead-generation media buyers, agencies, and ecommerce marketers who need cross-channel campaign tracking and controls. Teams can also use its automation and integrations to manage campaigns across connected ad platforms.