Metadata
Metadata automates paid media campaign work for enterprise B2B demand and revenue teams.
What Metadata is
Metadata automates paid media campaign work for enterprise B2B demand and revenue teams. A single campaign brief can direct campaign creation across selected channels without manually duplicating settings. Supported channels listed by the product include Facebook, Instagram, LinkedIn, X, Reddit, Google, Microsoft Bing, ChatGPT, display, CTV, OOH, and audio. The platform can resize uploaded creatives for channel formats, rotate and test variants, and adjust campaign spend based on performance. Campaigns can pause when budgets are exhausted and resume when budgets refresh. Teams set budgets and approval requirements; approval gates are tracked with timestamps and reviewer identity. Reporting covers spend, leads, cost per lead, company engagement, and CRM pipeline outcomes. Listed integrations include Salesforce, HubSpot, Pipedrive, Pardot, Oracle Eloqua, LinkedIn Ads, Google Ads, Facebook Ads, Snowflake, BigQuery, Zapier, and Amazon S3. Metadata lists SOC 2 Type II, ISO 27001, and ISO 27701 certifications and says it uses encryption, access controls, and authentication for data protection. The product is available on the web and through an API. Pricing is scoped per team through a demo, with no public price list.
Good
- Creates campaigns across selected channels from one brief
- Can resize creatives and test variants
- Adjusts campaign activity as budgets change
- Tracks approval timestamps and reviewer identity
- Reports on CRM pipeline outcomes
Watch out
- No public price list is available
- Pricing is scoped per team through a demo
- Scope depends on channels and selected capabilities
Who it suits
Metadata is intended for enterprise B2B demand and revenue teams managing paid media campaigns. It may suit teams that want campaign controls, creative testing, and reporting tied to CRM pipeline outcomes.
Verdict
Metadata brings campaign creation, budget rules, creative testing, approvals, and reporting into a platform for B2B paid media teams. Pricing is customized, so teams must request a scoped proposal.
Plans and prices
From Metadata's own pricing page, checked 3 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Custom scoped proposal | Priced on request | Scope depends on channels · managed ad spend · selected capabilities and work delegated |
The facts
Each one read from Metadata's own pages, with the date it was checked.
Where it runs
- Approvals and controls
- Teams set campaign budgets and approval requirements, and the page says approval gates are tracked with timestamps and reviewer identity.checked 3 Oct 2026
What it does
- Campaign optimization
- Campaigns can auto-pause when budgets are exhausted, resume when budgets refresh, and reallocate spend based on performance.checked 3 Oct 2026
- Campaign setup
- A single campaign brief can direct campaign creation across selected channels without manual duplication of settings.checked 3 Oct 2026
- Channels
- The product lists Facebook, Instagram, LinkedIn, X, Reddit, Google, Microsoft Bing, ChatGPT, display, CTV, OOH and audio as supported channels.checked 3 Oct 2026
- Creative tools
- Metadata says it can resize uploaded creatives for channel formats and automatically rotate and test creative variants.checked 3 Oct 2026
- Data protection
- Metadata says it uses encryption in transit and at rest, strict access controls and authentication to protect data.checked 3 Oct 2026
- Integrations
- Listed integrations include Salesforce, HubSpot, Pipedrive, Pardot, Oracle Eloqua, LinkedIn Ads, Google Ads, Facebook Ads, Snowflake, BigQuery, Zapier and Amazon S3.checked 3 Oct 2026
- Pricing availability
- The pricing page says there is no public price list and pricing is scoped per team through a demo.checked 3 Oct 2026
- Product purpose
- Metadata automates B2B paid media campaign work, including audience creation, landing pages, ad creatives, commercials, execution and optimization.checked 3 Oct 2026
- Reporting
- Reporting includes campaign spend, leads, cost per lead, company engagement and CRM pipeline outcomes.checked 3 Oct 2026
- Security certifications
- Metadata lists SOC 2 Type II, ISO 27001 and ISO 27701 certifications.checked 3 Oct 2026
- Target customers
- Metadata describes its intended users as enterprise B2B demand and revenue teams responsible for creating demand through paid media.checked 3 Oct 2026
The company
- Headquarters
- 1754 Technology Drive, Suite 212, San Jose, CA 95110, United Stateschecked 28 Sep 2026
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