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Factors.ai vs Metadata

Factors.ai

7.7#1 in sales prospecting softwareFrom $199 a month
Free planWebAPI
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What both publish

FactFactors.aiMetadata
Data protectionIts security policy says customer data is hosted and processed in Google Cloud Platform's us-west-1b zone in the United States, with TLS in transit and AES-256 encryption at rest.Metadata says it uses encryption in transit and at rest, strict access controls and authentication to protect data.
HeadquartersWilmington, Delaware, United States1754 Technology Drive, Suite 212, San Jose, CA 95110, United States
IntegrationsThe integrations page lists HubSpot, Salesforce, Zoho CRM, Google, Meta, LinkedIn and Bing ads, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com.Listed integrations include Salesforce, HubSpot, Pipedrive, Pardot, Oracle Eloqua, LinkedIn Ads, Google Ads, Facebook Ads, Snowflake, BigQuery, Zapier and Amazon S3.

Factors.ai plans

  • FreeFree
  • Lite$199 a month
  • Basic$6,000 a year
  • Growth$20,000 a year
  • Enterprise$30,000 a year

Metadata plans

  • Custom scoped proposalPriced on request

Pick Factors.ai if…

Factors.ai is aimed at demand-generation marketers, CMOs, and sales teams at startups and enterprises that prioritize company-level web intent and buyer engagement. It may suit teams seeking account-level signals rather than person-level visitor identification.

Pick Metadata if…

Metadata is intended for enterprise B2B demand and revenue teams managing paid media campaigns. It may suit teams that want campaign controls, creative testing, and reporting tied to CRM pipeline outcomes.

Charts they share