AutoPlay
The facts below are what the maker publishes about AutoPlay, checked and dated. Our editors have not written about it yet.
Plans and prices
From AutoPlay's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| AutoPlay platform | Priced on request | Sales Pipeline · Appraisal · Data & Web · Vehicle Display Page · onboarding and support included · Quote tailored to group size, rooftops and modules |
The facts
Each one read from AutoPlay's own pages, with the date it was checked.
What it does
- API documentation depth
- The manual covers export methods, schemas, request and response fields, rate limiting, test and production endpoints, and C# header examples.checked 15 Oct 2026
- API protocol
- The published API manual documents a SOAP service at lead-api.autoplay.co.nz/V2/LeadAPI.svc plus JSON POST endpoints for appraisal and lead submission.checked 15 Oct 2026
- Audit history
- Lead history records views, progress changes and emails, while an Audit role exposes detailed customer-record changes.checked 15 Oct 2026
- Automated responses
- Auto Responses can vary by weekday, yard, business hours and lead source, and can include listing videos.checked 15 Oct 2026
- Communications integrations
- Listed communications integrations include WildJar, Podium, Conversica, Impel AI and CFive AI.checked 15 Oct 2026
- CRM integrations
- AutoPlay can push leads and appraisals into Salesforce and has a Volvo CRM connection using the same Salesforce link.checked 15 Oct 2026
- Customer timeline
- Release 26.9.1 added a Contact Dashboard with queues, a combined timeline, live marketing lists and consent enforcement.checked 15 Oct 2026
- DMS integrations
- Documented DMS connections include AutoLine, AutoIT/UNITS, Comsol F2, Magix, Revolution TUNZ, Orion, MotorCentral, Fasttrac, Grant Day, Pentana, Titan and EasyCars.checked 15 Oct 2026
- Inventory publishing
- Data & Web synchronizes stock to marketplaces and portals including Trade Me, Driven, Your Car and EasyCars.checked 15 Oct 2026
- Lead capture
- Leads can enter through DMS or CRM connections, the Lead API, email capture, the iOS app or the HTML5 web app.checked 15 Oct 2026
- Legal name
- The company name shown in the current site footer is AutoPlay Automotive Ltd.checked 15 Oct 2026
- Limit: API access
- The Lead API manual is not freely posted on the support page and must be requested from support, with charges potentially applying.checked 15 Oct 2026
- Limit: email capture fragility
- Email lead capture can stop working if a provider changes its email format without notifying AutoPlay, and new mappings may incur setup costs.checked 15 Oct 2026
- Limit: public pricing
- The product site does not publish numeric prices; it requires a dealership-specific quote.checked 15 Oct 2026
- Notable news
- Jason Nockels announced he became AutoPlay CEO in June 2026 while leading expansion into Australia.checked 15 Oct 2026
- Partnership
- Ford New Zealand says it partnered with AutoPlay for customer-response management, personalized communications, digital purchase journeys and real-time listings.checked 15 Oct 2026
Where it runs
- Appraisal
- The Appraisal module connects trade-in work with valuation and vehicle-history services including Motorweb, AutoGrab, iAppraise, Revolution and Glass's.checked 15 Oct 2026
- Browser access
- The HTML5 application supports manual lead loading from internet-ready browsers on tablets and phones.checked 15 Oct 2026
- Limit: kiosk documentation
- The support centre warns that its Test Drive Kiosk article describes an older workflow and advises confirming the current flow with support.checked 15 Oct 2026
- Mobile app availability
- An iOS app named AutoPlay Automotive is available in the New Zealand, Australian and Irish App Stores.checked 15 Oct 2026
The company
- Company listing
- G2 lists AutoPlay as a dealer-management product founded in 2000, headquartered in Auckland, with 25 LinkedIn employees.checked 15 Oct 2026
- Company size and ownership
- LinkedIn describes AutoPlay as privately held, headquartered in Auckland, with 11–50 employees and a 2000 founding year.checked 15 Oct 2026
- Headquarters
- Auckland, New Zealandchecked 4 Oct 2026
- Ownership history
- AutoTalk reported in 2018 that AutoPlay became part of Australia's Marque Group while retaining customer service and development functions in New Zealand.checked 15 Oct 2026
Alternatives to AutoPlay
- 1
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Salesforce Automotive Cloud
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DealerPilot
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