Arketa
Arketa provides fitness and wellness studio software for scheduling, payments, payroll, and business automations.
What Arketa is
Arketa provides fitness and wellness studio software for scheduling, payments, payroll, and business automations. Clients can book classes, appointments, and events, with waitlists and guest passes. The Individual plan includes class, private, and event scheduling, client management, memberships and packages, an on-demand library, and an embeddable booking widget. Higher-tier plans list features such as staff management, payroll reporting, email and text campaigns, automated workflows, lead management, and an AI-powered email builder. Studios can publish a branded app in the App Store and Google Play for clients to book, pay, and watch classes. Listed integrations include Google Calendar, Google Business, Facebook, ClassPass, Wellhub, Kisi, Mailchimp, and Zapier. Arketa targets businesses including yoga, Pilates, gyms, recovery, personal training, and massage, and says it supports businesses from one to 100 locations. Individual costs $49 a month billed annually, plus a 3% Arketa transaction fee and Stripe fees; the stated U.S. Stripe card processing fee is 2.9% plus $0.30.
Good
- Clients can book classes, appointments, and events.
- Waitlists and guest passes help manage open spots.
- Individual includes memberships, packages, and client management.
- Branded client apps are available in higher tiers.
- Free trial offered for Individual; duration not stated.
Watch out
- No free plan is listed.
- Individual adds a 3% Arketa transaction fee plus Stripe fees.
- Higher-tier plan prices require a demo request.
Who it suits
Arketa suits fitness and wellness businesses such as yoga, Pilates, gyms, recovery, personal training, and massage studios. It offers booking and business tools for both single-location and multi-location businesses.
Verdict
Arketa combines client booking with payments, studio operations, and marketing features across its plans. Individual is listed at $49 a month billed annually, with transaction and Stripe fees in addition.
Plans and prices
From Arketa's own pricing page, checked 21 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Individual | $49 a month | 3% transaction fee plus Stripe fees · 1 team-member login · classes, privates and events · unlimited on-demand library · packages and memberships · programs, workshops and events · embeddable booking widgets · Billed annually (save 17%) |
| Studio Core | Priced on request | Unlimited team members · multiple rooms and locations · CRM · on-demand library · packages and memberships · point of sale · staff management · payroll reporting · dedicated account management · Request a demo for pricing |
| Studio Growth | Priced on request | Everything in Core · email and text campaigns · automated workflows · lead pipeline · AI email builder · task management · one-to-one texting · Request a demo for pricing |
| Studio Suite | Priced on request | Everything in Growth · branded iOS and Android app · Apple TV and Roku display · custom branding · push notifications · dedicated onboarding · branded website · Facebook and Google ad integrations · Request a demo for pricing |
The facts
Each one read from Arketa's own pages, with the date it was checked.
What it does
- API authentication
- API keys are generated in the dashboard and sent as Bearer or X-API-Key credentials.checked 21 Oct 2026
- API documentation
- Public developer resources include Swagger reference pages, OpenAPI 3.1 JSON/YAML, an API catalog and MCP endpoint.checked 21 Oct 2026
- API limits
- The help center documents a 25-request-per-second limit, no sandbox, and no dedicated API support.checked 21 Oct 2026
- Branded website
- The Studio Suite includes a custom-branded website with editable pages and studio-tested designs.checked 21 Oct 2026
- Client management
- Client records can include profiles, notes, waivers, bookings and loyalty milestones.checked 21 Oct 2026
- Customer support
- Arketa says customers can reach a real person by chat or phone any time of day, with a response in under a minute.checked 29 Sep 2026
- Earlier funding news
- Fitt Insider reported a $7.6 million Arketa funding round on December 13, 2022.checked 21 Oct 2026
- Email builder
- The marketing email tool provides drag-and-drop branded messages, scheduling, segmentation and delivery/open reporting.checked 21 Oct 2026
- Funding news
- Arketa announced a $15 million Series A led by Inspired Capital on June 9, 2025.checked 21 Oct 2026
- Integrations
- Listed integrations include Google Calendar, ClassPass, Wellhub, Kisi, Zapier and an MCP connection for AI agents.checked 21 Oct 2026
- License
- The terms identify the service as proprietary Arketa property and restrict copying, redistribution and commercial reuse of its content and functionality.checked 21 Oct 2026
- Limit: bugs and stability
- Software Advice reviewers report recurring bugs, unstable behavior and slow technical fixes.checked 21 Oct 2026
- Limit: migration and missing features
- A Software Advice reviewer describes a failed migration, promised features that were unavailable and manual workarounds for membership and equipment workflows.checked 21 Oct 2026
- Limit: support complaints
- Trustpilot reviewers report delayed or absent support, missed delivery commitments and disputes over refunds.checked 21 Oct 2026
- Marketing
- Marketing tools include email and SMS broadcasts, automations, lead management and conversion tracking.checked 21 Oct 2026
- Migration
- Arketa says it can move clients, packages, and stored payment cards from another platform, and most studios are live within four weeks.checked 29 Sep 2026
Where it runs
- App launch timing
- Arketa estimates roughly four to six weeks from iOS app kickoff to publication.checked 21 Oct 2026
- App publishing requirement
- A branded iOS app requires the customer's own Apple Developer account and a $99 annual Apple fee; Arketa manages the build and submission.checked 21 Oct 2026
- Branded app
- Arketa offers white-label iOS and Android apps with scheduling, video, communities, retail, account management and push notifications.checked 21 Oct 2026
- Limit: app complaints
- An Apple reviewer says a recent update removed the ability to request class substitutes and asks for text alerts in addition to email.checked 21 Oct 2026
The company
- Company founded and size
- LinkedIn lists Arketa as founded in 2020, headquartered in New York, and employing 51 to 200 people.checked 21 Oct 2026
- Company legal name
- The service is operated by Sutra Fitness, Inc., doing business as Arketa.checked 21 Oct 2026
- Company scale
- Arketa's own about page says more than 2,000 studios use it, with over 500,000 studio-work hours represented and over $500 million in payments processed.checked 21 Oct 2026
- Headquarters
- New York, NY, United Stateschecked 23 Sep 2026
The full review of Arketa
Overview
Arketa is studio-management software for fitness and wellness businesses that need booking, payments, and operational tools in one system. It suits independent operators as well as multi-location businesses; its main trade-off is that the entry plan limits access to one team login and adds transaction fees.
Studios can manage classes, appointments, and events alongside memberships, client records, and attendance. Arketa supports businesses from one location to 100, with memberships, reporting, and apps managed across locations in one account. It says it can migrate clients, packages, and stored payment cards from another platform, and most studios are live within four weeks.
Key features
Bookings and studio operations
Clients can book recurring classes, appointments, and events, with waitlists and guest passes to help fill available spots. Capacity management, instructor scheduling, and attendance tracking give studios tools to coordinate classes and monitor participation. Individual adds a client CRM, memberships, class packages, programs, workshops, events, and an embeddable booking widget. Its one-login limit, however, makes it a poor fit for a team that needs multiple staff accounts.
Payments and marketing
Arketa supports payments and membership billing. U.S. Stripe card processing costs 2.9% plus $0.30; Individual customers also pay Arketa a 3% transaction fee. That additional charge matters for studios processing frequent or high-value bookings. Marketing tools, including email and text campaigns, automated workflows, lead management, and an AI-powered email builder, are part of Studio Growth rather than Individual.
Branded apps and integrations
Studio Suite adds a custom-branded iOS and Android app for clients, Apple TV and Roku display, push notifications, a branded website, and Facebook and Google ad integrations. Arketa also lists connections with Google Calendar, Google Business, Facebook, ClassPass, Wellhub, Kisi, Mailchimp, and Zapier. The branded app is a higher-tier option, not part of the Individual plan.
Support
Arketa offers live chat and weekly onboarding sessions, with dedicated onboarding support for Individual and Studio partners. It says customers can reach a real person by chat or phone at any time of day, with a response in under a minute.
Pricing
Arketa has no free plan.
| Plan | Price and terms | What it includes |
|---|---|---|
| Individual | $49 a month, billed annually (save 17%); 3% transaction fee plus Stripe fees | One team member login, class/private/event scheduling, CRM, unlimited on-demand library, packages and memberships, programs, workshops and events, booking widget |
| Studio Core | Custom pricing; request a demo | Unlimited team members, multiple rooms and locations, point of sale, staff management, payroll reporting, dedicated account management |
| Studio Growth | Custom pricing; request a demo | Studio Core plus campaigns, automated workflows, lead generation and pipeline management, AI email builder, task management, 1:1 text messaging |
| Studio Suite | Custom pricing; request a demo | Studio Growth plus branded mobile app, Apple TV and Roku display, push notifications, branded website, Facebook and Google ad integrations |
Individual is the clear fit for a solo operator who can work within one login and wants core scheduling and membership tools. Studios needing multiple staff accounts, point of sale, or payroll reporting must move to Studio Core. Growth and Suite are for businesses that specifically need marketing automation or branded digital experiences, but their custom pricing makes costs less straightforward to compare.
Platforms
Arketa is available on Android, iOS, and the web. Its branded client app, which supports booking, payment, and class viewing, is a Studio Suite feature.
Who it's for
Arketa is built for yoga, Pilates, gyms, group fitness, recovery, personal training, and massage businesses. Its scheduling and membership tools suit studios centered on recurring classes, while multi-location operators can keep memberships, reporting, and apps in one account. A solo business can start with Individual; a staffed or expanding studio is more likely to need one of the custom-priced Studio plans.
Pros and cons
- Pros: Scheduling covers classes, appointments, and events, with capacity tools, waitlists, and guest passes to help manage bookings.
- Pros: Individual combines a client CRM, memberships, packages, and an unlimited on-demand library with core scheduling.
- Pros: The Studio tiers extend the system to multi-location operations, payroll reporting, marketing, and branded apps.
- Cons: Individual allows only one team member login, limiting its usefulness for studios with several staff members.
- Cons: Individual adds a 3% Arketa transaction fee on top of Stripe processing fees, increasing payment costs.
- Cons: Studio plan pricing is custom, so buyers cannot compare those tiers by a published monthly price.
Alternatives
WellnessLiving is worth considering if a free plan matters: it offers one staff member, class and appointment booking, client and staff apps, and POS for $62 a month billed annually, as well as a free plan and trial.
Glofox is another option for booking, member management, payment processing, payroll, and reporting, with an Android and iOS offering.
bsport may suit studios seeking a marketing suite and AI-assisted email builder alongside bookings, online payments, and staff management; its plans have custom pricing.
TeamUp is an alternative for operators whose needs align with active-customer pricing: its 101–200 active customer plan is $189 a month, and it offers a custom branded app plan.
Walla may suit a studio preferring a per-location monthly plan: Core costs $299 a month per location and includes unlimited users, reporting, and payroll.
Mariana Tek is another paid studio platform, with a Core plan that includes custom-branded mobile apps, a business app, kiosk check-in, waivers, and forms.
Gymdesk is an alternative for a gym with up to 50 members; its listed Gymdesk plan costs $75 a month billed monthly and includes a 50-member cap.
Pike13 may fit a small studio that wants unlimited staff seats and client profiles; Essential costs $159 a month on a 12-month contract.
For category-specific comparisons, see Pilates Studio Software, Fitness Class Scheduling Software, Yoga Studio Software, Personal Trainer Scheduling Software, Class Scheduling Software, and Gym Website Builder Software.
Verdict
Arketa is a strong fit for fitness and wellness studios that want booking, client management, and memberships in one system, with a path to multi-location operations and marketing tools. Individual gives solo operators a substantial starting toolkit, but the one-login cap and extra transaction fee are real constraints. Choose a Studio tier when staff, payroll, marketing automation, or branded apps justify custom pricing; look elsewhere if transparent pricing or lower payment costs are priorities.
