91Leads CRM

Overview

91Leads CRM is a cloud-based sales CRM for collecting, assigning, and following up on leads alongside everyday business operations. It is best suited to Indian startups and SMBs that want multiple lead sources and sales workflows in one system. Its entry price is modest, but the add-ons and GST can change the real cost.

Key features

Leads can come in from Meta Ads, websites, WhatsApp, IndiaMART, Justdial, and other sources. List and pipeline views, custom fields, lead history, bulk upload, and admin tools give teams practical ways to organize incoming work. Routing rules, territory routing, round-robin assignment, and lead qualification can help distribute leads and prioritize follow-up; these capabilities matter most to teams with several reps or defined sales territories.

Automation includes AI lead scoring, nurturing, drip campaigns, behavior-based triggers, and A/B testing. That breadth suits teams running repeat follow-up programs, though the plan details do not establish which automation capabilities are included in CRM Basic. The integrations page names WhatsApp, Facebook Lead Ads, IndiaMART, Justdial, website forms, Google Sheets, APIs, webhooks, Housing.com, Magicbricks, 99acres, and NoBroker, a particularly relevant mix for businesses collecting inquiries across Indian marketplaces.

Calling includes a one-click dialer, reminders, call tracking, and recordings. The recording add-on costs extra, requires at least three months of billing, and retains recordings for three months. Task management, inventory management, invoicing, expense management, and attendance management extend the product beyond pipeline work, but several corresponding functions are separate paid add-ons. The maker also presents workflows for automotive, real estate, healthcare, education, insurance, and travel businesses.

Mobile access includes real-time notifications, in-app calling, and email, but requires an internet connection. The privacy policy describes SSL/TLS encryption in transit, encrypted storage, security audits and monitoring, and multi-factor authentication options; it also cautions that absolute security cannot be guaranteed. 91Leads acts as a data processor for customer data stored by business clients, who remain the data controllers.

Pricing

There is no free CRM plan, but a seven-day trial requires no card and can be cancelled anytime. CRM Basic costs ₹199.00 per month per active user, with 18% GST added; it includes mobile app access and email and chat support. This is the starting point for a small team that needs core CRM access, but per-user billing makes the total rise with each active seat, and the price does not mean every module is included.

Paid add-ons fill in specific needs: Attendance and Logo Update each cost ₹99 a month per user. Quotation, Expense Management, Task Management, and Invoicing each cost ₹199 a month per company. White Label Service is billed every six months, requires at least five users, and starts at ₹5,970 + GST for five users over six months. Call Recording costs ₹299 a month and carries the three-month minimum. These terms are worth checking before choosing the base plan, particularly if a team expects several add-ons or needs recordings.

Video Call Meeting includes 1,000 free minutes every calendar month. Once those are used, minutes cost ₹0.20 per minute + GST; the minimum top-up is 1,000 minutes (₹200 + GST), and unused minutes do not carry forward. Teams with uneven meeting volumes should account for that monthly reset rather than assume spare minutes will remain available.

Platforms

91Leads CRM is available on Android, iOS, and web, with API access. Mobile CRM features require an internet connection, so it is not a fit for teams that need offline mobile access.

Who it's for

Founders, sales managers, and field teams at Indian startups and SMBs are the clearest fit, especially when leads arrive from multiple local marketplaces and advertising channels. Businesses in the industries for which 91Leads presents workflows may also value its combination of lead handling and operational modules. Teams seeking a free CRM, offline mobile use, or an all-inclusive price should look elsewhere.

Pros and cons

• Pros: Multiple named lead sources and marketplace integrations help consolidate inquiries from channels used by Indian businesses.
• Pros: Routing rules, territory routing, round-robin assignment, and qualification support structured lead distribution as teams grow.
• Pros: The seven-day trial needs no card, making it possible to assess the product before committing.
• Cons: CRM Basic is billed per active user and excludes GST, while several business functions require separate add-ons; teams need to budget beyond the entry price.
• Cons: Call recording adds a three-month billing commitment and stores recordings for only three months.
• Cons: Mobile access depends on an internet connection, and unused video meeting minutes expire each calendar month.

Alternatives

For a broader directory of tools focused on lead assignment, compare Lead Routing Software. Choose Mixdesk if a freemium option matters: its free plan includes 10 conversations and 10 connected channel accounts, and it supports Android, iOS, API, and web. Cargo is another freemium choice, with API and web access and a free tier that includes 100 credits.

InstaChime suits readers who want a web-based free routing plan with one workspace, two users, 50 leads per month, basic routing, email alerts, and a live lead dashboard. Gradient Works offers a free tier with 1,000 credits, five rep users, one Carve scenario, Market Map, basic Bookbuilder, and analytics, making it an option for teams whose needs match that scope. Lead Dispatcher has a free web plan for up to five reps with smart routing rules, Slack dispatch, a HubSpot integration, and basic analytics.

boberdoo is another paid alternative. Bluebird Route is worth comparing if a paid routing product with seat and lead limits is suitable; its monthly base starts at $600 per month on an annual contract for 100 seats and up to 100 leads per month. Distributely offers a freemium web option and an annual billing choice for full access.

Verdict

91Leads CRM is a sensible choice for Indian startup and SMB teams that need multi-source lead capture, structured assignment, follow-up automation, and optional operating tools in one CRM. Its strongest case is the combination of local marketplace integrations and routing features at a low per-active-user starting price. Choose another product if you need a free plan, offline mobile access, or a predictable all-in cost without add-on and GST calculations.