Xiaomi is embarking on a daring journey into China’s highly competitive car manufacturing industry, undaunted by the formidable challenges presented by the vast and complex automobile market. This strategic move into electric vehicle production puts Xiaomi in direct competition with well-established automakers.
According to a recent report by First Financial Daily, Xiaomi’s car factory construction is well underway, with Phase 1 covering an expansive 720,000 square meters and commenced in April 2022. Phase 2 is scheduled to be complete by 2024-2025. This state-of-the-art facility comprises four cutting-edge buildings and a modern testing facility, aiming for an annual production capacity of 150,000 vehicles. Xiaomi’s CEO, Lei Jun, remains confident that their vehicles will enter full-scale production by early 2024, aligning seamlessly with their ambitious goal of securing a coveted spot among the world’s top five automotive manufacturers.
Xiaomi’s financial performance in Q2 2023 paints an optimistic picture, with quarterly revenue reaching an impressive 67.4 billion yuan ($9.4 billion), marking a substantial 13 percent increase compared to the previous quarter. The adjusted net profit experienced remarkable year-over-year growth, surging by an astonishing 147 percent to reach 5.1 billion yuan ($714 million), surpassing even the most optimistic market expectations. Xiaomi’s investments, particularly in the electric vehicle sector, have also witnessed substantial growth, totaling 1.4 billion yuan ($196 million), with ambitious plans to launch 100,000 electric vehicles in 2024.
Lu Weibing, President of Xiaomi Group, emphasizes the company’s unwavering commitment to the automotive sector and outlines their intentions to ramp up investments in extensive research and development initiatives. Xiaomi is resolute in its pursuit of securing a prominent position among the world’s top five automotive manufacturers and remains steadfast in its commitment to establishing its own state-of-the-art car manufacturing facilities.
Notably, the factory successfully passed inspection on June 12, underscoring Xiaomi’s commitment to delivering quality vehicles. Xiaomi’s cars have been spotted undergoing rigorous testing in various weather conditions, demonstrating their dedication to ensuring top-notch performance and reliability. It’s noteworthy that tech giants such as Apple and Sony are also exploring their stakes in car manufacturing, with Sony even unveiling a prototype electric car developed in collaboration with Honda.