In a resounding victory for Xiaomi, the freshly introduced Redmi 12 series in India – encompassing both 4G and 5G variants – sent ripples through the market immediately upon its debut. Notably, the Redmi 12 5G has etched its name as Amazon India’s premier 5G smartphone, boasting the highest sales figures on the day of its much-anticipated launch.
In an impressive feat for the Chinese tech juggernaut, the initial sales surge witnessed the Redmi 12 series clock an astounding 300,000 units sold across multiple platforms including Amazon India, Flipkart, Mi.com, and retail outlets. However, the standout achievement was the remarkable reception of the Redmi 12 5G, positioning it as the undisputed frontrunner in the 5G smartphone category on Amazon India.
A mere span of 24 hours saw the new budget-friendly 5G marvel completely vanquish stocks on the e-commerce giant’s platform. Furthermore, orders poured in from every nook and cranny of the nation, encompassing more than 9500 pin codes, serving as a testament to the device’s widespread appeal. The Redmi 12 5G unequivocally clinched its place of prominence in the price bracket of Rs. 10,000 to Rs. 15,000, reaping the rewards of its competitive edge.
This achievement can be largely attributed to the device’s judiciously chosen specifications that offer exceptional value for money. The Qualcomm Snapdragon 4 Gen 2 SoC, a 5G-capable processor crafted on the 4nm fabrication process, stands out as a prominent example, fueling the smartphone’s exceptional performance.
Underlining its commitment to affordability, the base model of the Redmi 12 5G starts at an enticing Rs. 10,999 for the 4 GB RAM + 128 GB storage configuration. Users seeking greater horsepower can opt for the 6 GB + 128 GB iteration priced at Rs. 12,499, while the top-tier 8 GB + 256 GB version retails at an attractive Rs. 14,499. This pricing strategy further solidifies the device’s position as an unmatched proposition in the market.