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Qualtrics vs UserTesting

Qualtrics logo

Qualtrics

7.3#1 in brand tracking softwareFrom $420 a month
Free planAPI
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What both publish

FactQualtricsUserTesting
HeadquartersProvo, Utah and Seattle, Washington, USABellevue, Washington, United States

Qualtrics plans

  • Qualtrics Surveys FreeFree
  • Strategic Research$420 a month
  • Strategic Research CustomPriced on request

UserTesting plans

  • AdvancedPriced on request
  • UltimatePriced on request
  • Ultimate+Priced on request

Pick Qualtrics if…

Individuals starting structured survey research; Teams needing shared surveys and larger response volumes; Organizations running sensitive research programs

Pick UserTesting if…

UserTesting suits teams seeking participant feedback across concepts, prototypes, websites, apps, and campaigns. It is relevant to organizations that need moderated or unmoderated sessions, including mobile app research.

Charts they share