Mailchimp
8.3#1 in email marketing softwareFrom $13 a monthFree planAndroidiOSWebAPI
VisitMailchimp vs Salesforce Marketing Cloud Engagement
Salesforce Marketing Cloud Engagement
7.3#35 in marketing automation softwareFrom $2,000 a monthWebAPI
VisitWhat both publish
| Fact | Mailchimp | Salesforce Marketing Cloud Engagement |
|---|---|---|
| Automation | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. | The pricing page lists Automation Studio, automated workflows and campaigns, and triggered messages among its features. |
| Email automation | Yes | Yes |
| Founded | 2001 | 1999 |
| Free plan | Yes | No |
| Headquarters | Atlanta, USA | San Francisco, California, United States |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | Marketing Cloud Connect links Engagement with Salesforce Sales or Service Cloud, including the ability to send tracking data to those clouds. |
| Security | Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT. | Marketing Cloud Engagement supports MFA, SAML 2.0 single sign-on, data-at-rest encryption, secure API and SFTP connections, and an Audit Trail. |
Mailchimp plans
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
Salesforce Marketing Cloud Engagement plans
- Pro+$2,000 a month
- Corporate+$5,500 a month
- Enterprise+$30,000 a month
Pick Mailchimp if…
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.
Pick Salesforce Marketing Cloud Engagement if…
It suits organisations seeking email and mobile campaign automation, customer journeys, lead tools, and API or Salesforce cloud connections.