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Google Forms vs Typeform

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Typeform

9.2#1 in survey softwareFrom $39 a month
Free planAndroidiOSWebAPI
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What both publish

FactGoogle FormsTypeform
Embed optionsmultiplemultiple
File uploadsYesFile uploads are supported, with 1 GB to 4 GB shown across plan columns.
Free planYesA free plan is available before upgrading.
IntegrationsGoogle's Apps Script page describes integrating Forms with Sheets, Docs, and Gmail to automate event session sign-ups and itineraries.Typeform says it integrates with 300+ apps, including HubSpot, Salesforce, Mailchimp, Slack, Google Sheets, Stripe, Calendly, and Notion.
Native integrations5300
Quiz supportYesYes
SecurityGoogle says files created in Forms or uploaded to Google Drive are encrypted in transit and at rest.Typeform lists GDPR, SOC 2 Type II, ISO 27001, ISO 27017, ISO 27018, CCPA, HIPAA certification, and US and EU data centers among its security and compliance measures.

Google Forms plans

  • Business Starter$7 a month
  • Business Standard$14 a month
  • Business Plus$22 a month
  • Business StarterPriced on request
  • Business StandardPriced on request
  • Business PlusPriced on request

Typeform plans

  • FreeFree
  • Basic$39 a month
  • Plus$79 a month
  • Business$129 a month
  • Talent$169 a month
  • FreeFree

Pick Google Forms if…

Google Forms suits people who need to collect survey or form responses online, including teams that want to collaborate on analysis. It can also serve quiz makers who need conditional questions or response charts.

Pick Typeform if…

Typeform suits teams that create online forms and use responses for lead routing, research, feedback, or follow-up. The listed audience includes marketing, product and UX, HR, operations, research, and customer success teams.

Charts they share