Factors.ai
7.7#1 in sales prospecting softwareFrom $199 a monthFree planWebAPI
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| Fact | Factors.ai | Leadinfo |
|---|---|---|
| Founded | 2019 | 2017 |
| Headquarters | Wilmington, Delaware, United States | Capelle aan den IJssel, Netherlands |
| Integrations | The integrations page lists HubSpot, Salesforce, Zoho CRM, Google, Meta, LinkedIn and Bing ads, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. | Leadinfo lists more than 70 native integrations and says Zapier and Make connect it to thousands more tools. |
| Product | Factors describes itself as an account intelligence platform that unifies cross-channel intent signals and identifies companies visiting a website. | Leadinfo identifies B2B companies visiting a website using IP recognition and displays the results in an account. |
Factors.ai is aimed at demand-generation marketers, CMOs, and sales teams at startups and enterprises that prioritize company-level web intent and buyer engagement. It may suit teams seeking account-level signals rather than person-level visitor identification.
Leadinfo suits B2B companies that want to identify visiting organizations and follow up with leads using website activity. It may also fit teams that need company and contact details alongside campaign and integration options.