Drip
5.4#21 in marketing automation - b2c softwareWeb
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| Fact | Drip | Mailchimp |
|---|---|---|
| A/B testing | Yes | A/B testing is offered for testing and optimizing email campaigns. |
| Audience segmentation | Yes | Yes |
| Email automation | Yes | Yes |
| Founded | 2012 | 2001 |
| Free plan | No | Yes |
| Headquarters | Minneapolis, Minnesota, US | Atlanta, USA |
| Landing pages | Yes | Yes |
| Native integrations | 90 | 300 |
It suits web-based email marketers managing up to 2,500 people. Users needing automation, segmentation, landing pages, A/B testing, and integrations can consider it.
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.