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CustomerGauge vs Qualtrics

Qualtrics logo

Qualtrics

7.3#1 in brand tracking softwareFrom $420 a month
Free planAPI
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What both publish

FactCustomerGaugeQualtrics
API accessYesYes
FoundedThe company’s about page says CustomerGauge was founded in 2007 by co-founders Adam Dorrell and Camilla Scholten.2002
Free planNoYes
HeadquartersAmsterdam, NetherlandsProvo, Utah and Seattle, Washington, USA

CustomerGauge plans

  • CustomerGaugePriced on request

Qualtrics plans

  • Qualtrics Surveys FreeFree
  • Strategic Research$420 a month
  • Strategic Research CustomPriced on request

Pick CustomerGauge if…

CustomerGauge suits B2B teams that want to connect account-level feedback with revenue exposure and account health. The named industries include manufacturing, logistics, technology, and services.

Pick Qualtrics if…

Individuals starting structured survey research; Teams needing shared surveys and larger response volumes; Organizations running sensitive research programs

Charts they share