ActiveCampaign
8.0#20 in email marketing toolsAndroidiOSWeb
VisitActiveCampaign vs Mailchimp
What both publish
| Fact | ActiveCampaign | Mailchimp |
|---|---|---|
| A/B testing | Yes | A/B testing is offered for testing and optimizing email campaigns. |
| Audience segmentation | Yes | Yes |
| Email automation | Yes | Yes |
| Founded | 2003 | 2001 |
| Free plan | No | Yes |
| Headquarters | Chicago, Illinois, United States | Atlanta, USA |
| Landing pages | Yes | Yes |
| Native integrations | 1000 | 300 |
ActiveCampaign plans
- StarterPriced on request
- PlusPriced on request
- ProPriced on request
- EnterprisePriced on request
- AdvancedPriced on request
- PremiumPriced on request
Mailchimp plans
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
Pick ActiveCampaign if…
ActiveCampaign suits teams that need marketing automation across several customer channels, with segmentation, lead scoring, and campaign testing. Its team permissions and shared inboxes may also fit businesses coordinating marketing work among multiple users.
Pick Mailchimp if…
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.