17.5
Workday Adaptive Planning supports companywide budgeting, forecasting, financial planning, and analytics.
AndroidiOSWeb
Best Marketing Budget Management Software in 2026
Marketing budget management software helps you plan budgets, assign campaign funds, track spend and forecast financial results. Tools in this category may also support approval workflows and ERP integrations. Check whether a service has an Android app if you manage budgets from a Xiaomi, Redmi or POCO phone. Compare web, iOS, Windows, API and self-hosted access, along with the planning and finance features you need.
27.1
Screendragon is a work management platform for large agencies and brands, including enterprise marketing teams.
WebAPI
36.8
Revup Marketing is web-based software for marketing financial planning, budget management, and showing marketing’s financial impact.
Free planWeb
- 4
Adobe Campaign
Adobe Campaign combines online and offline customer data to automate personalized outbound campaigns across email, SMS, push notifications, direct…
AndroidiOSWebAPI6.5 - 5
Anaplan
Anaplan is an AI-driven scenario planning and analysis platform designed to support business decision-making.
AndroidiOSWebAPI6.5 - 6
Etropo Budget Buddy
Etropo Budget Buddy is marketing budgeting software for CMOs and their teams to plan budgets, review spending, track variance, and collaborate.
WebAPI6.3From $299 a year - 7
Budgee
Budgee is web-based software for marketing teams to plan budgets, track spending and reconcile expenses without spreadsheets.
Web6.2From $25 a month - 8
Brandsystems
Brandsystems offers Marcom Manager, a web-based marketing resource management platform for planning, budgeting, campaign workflows, brand compliance, and creative assets.
Web5.9 - 9
Planful
Planful is a cloud financial performance management platform for planning, budgeting, consolidation, reporting, and analytics.
WebAPI5.9 - 10
Zoho Marketing Plus
Zoho Marketing Plus is a web-based platform for coordinating marketing activities.
Web5.9From $30 a month - 11
Compas
Compas is web-based enterprise performance management software for planning, monitoring, and evaluating business activity without relying on spreadsheets.
Web5.8 - 12
Uptempo
Uptempo is a SaaS workspace that brings marketing financial, planning, and performance data together.
Web5.7 - 13
Marmind
Marmind is a web-based marketing planning and management platform from a company founded in 2000 and headquartered in Vienna, Austria.
WebAPI5.6 - 14
Aprimo
Aprimo is a digital asset management platform for organizing, finding, and sharing content.
API5.3 - 15
BudgetRelio
Web5.3From $15 a month - 16
RxSpend
Web5.2€39 one-time - 17
Camphouse
Web4.9 - 184.7
- 19
PennyPlanner
Web4.6
Choosing well
Check phone and platform access
Look for Android support if you need to review or update budgets from a Xiaomi, Redmi or POCO phone. Confirm whether the service also offers web, iOS, Windows, API or self-hosted access.
A browser-based option can suit mixed device teams, while an API or self-hosted deployment may fit integration or hosting requirements.
Match planning and allocation tools
Compare budget planning with campaign allocation. These features help you set planned amounts and connect spending decisions to campaigns.
Check spend tracking and financial forecasting when you need to monitor actual use and estimate future results.
Review approvals and ERP links
Approval workflows can matter when budget changes need review before release. Check how the workflow fits your internal sign-off process.
If finance data must connect with another system, compare the ERP integrations listed for the service.
Compare plans and trials
Check whether a free plan is available, or whether a free trial gives you time to evaluate the workflow. Paid pricing may be listed as a starting rate or provided on request.
Compare the paid-from price with the features you need, and confirm what is included before committing.
Questions people ask
Do these tools have Android apps?
Android support varies by service. Check the platform details for an Android app before choosing a tool for phone-based budget work.
Can I use a web browser instead?
Web access is available among the platforms represented in this category. Confirm the service's listed platforms and browser requirements.
What budget features should I compare?
Compare budget planning, campaign allocation, spend tracking and financial forecasting. Approval workflows and ERP integrations may also affect your choice.
Are free plans available?
A free plan is offered by services in this category, and free trials are also available from services listed here. Check the individual pricing details.
What does paid pricing look like?
Pricing differs by service. Published examples include starting monthly prices, while other services list pricing on request.