Best Customer Lifetime Value Software in 2026 · page 2
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PyMC-Marketing
PyMC-Marketing is a free, open-source Python library for Bayesian marketing analytics, especially marketing mix modeling and customer lifetime value models.
Free planLinuxSelf-hosted5.9Free plan - 275.9From $1,999 a month
- 28
5.8 - 29
Lucidly
Web5.8From $30,000 a year - 30

Theta
Theta provides predictive Customer Lifetime Value (CLV) and Customer-Based Corporate Valuation (CBCV) analysis for companies and investment firms.
WebAPI5.8$20,000 one-time - 31
HAM
HAM is an analytics platform for subscription brands focused on subscriber retention, churn and growth.
Web5.7 - 32
5.7 - 33
Pleasepoint DM
Pleasepoint DM is customer intelligence software that connects data sources into unified profiles and predicts customer lifetime value, churn risk,…
WebAPI5.7 - 34

Metrilo
API5.5From $199 a month - 35
lifetimes
Lifetimes is a free, open-source Python library for analyzing repeat customer activity and estimating customer lifetime value.
APILinux5.4 - 36
Retina AI
Web5.3 - 37
clvkit
clvkit is a free, open-source Python library for estimating customer lifetime value in non-contractual businesses.
5.2